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The majority of marketers believe that personalization can improve customer experience (CX) and increase conversions. In fact, 90% of US customers find the idea of personalization appealing according to Statistica, and while most businesses will...
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In a world where customer expectations are constantly on the rise and marketplace competition is heating up, websites have an important role to play...
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In the competitive world of e-commerce, it’s not enough to have a website that showcases products or services. What matters more is serving up great...
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It’s said that the greatest opportunities exist in the most challenging of times, and the strongest relationships are forged when we put the...
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In 2020, the total value of payments made using a mobile device reached $503 billion. This highlights just one of the trends driving digital...
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For customers to be able to enjoy an above average media viewing experience, it used to depend on the TV and entertainment set up, location and the...
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While global travel may have been severely restricted in the past 18 months, travel companies have not been sitting idle. Even before the pandemic,...
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Over the last few years, CEOs have been under a lot of pressure to innovate using technology. This has been driven from all sides of the business...
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For companies, CX improvements are measured in more conversions or sales. For customers it’s different. Remember the wonder of experiencing something...
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Women certainly hold their own with senior leadership positions in influential tech companies such as YouTube, Google, and SpaceX. Yet a 2018 survey...
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The shift in daytime internet usage away from corporate office spaces to home offices placed a great deal of pressure on communications service...
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At a time where awareness is heightened on the subjects of diversity, equality and inclusion (DEI), brands are under pressure to take a stand in a...
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A few years back, Gartner coined the phrase the ‘Everything Customer’ describing how CX expectations have expanded to go beyond omni-channel to...
