From Abandoned to Completed: How AI Experimentation Transforms E-commerce Sales

3 min read

From Abandoned to Completed: How AI Experimentation Transforms E-commerce Sales

E-commerce adoption skyrocketed in 2020 and online revenues soared, but this growth only tells half of the story. While the number of website users were significantly higher, comparatively the ratio to converted customers was not as impressive. If...

The E-Commerce Game Changer - Whole Customer Journey Optimization

3 min read

The E-Commerce Game Changer - Whole Customer Journey Optimization

Gone are the days of mapping out a linear customer journey. With omnichannel engagements and higher customer expectations, customer journey...

The Cookieless Revolution: Maximizing CX in a Post-Cookie Era

3 min read

The Cookieless Revolution: Maximizing CX in a Post-Cookie Era

There has been mixed reaction by many at the realization that by January 2022, website cookies will effectively be a thing of the past. It shouldn’t...

The Importance of Experimenting Across Digital Channels to Optimize Health and Fitness CX

4 min read

The Importance of Experimenting Across Digital Channels to Optimize Health and Fitness CX

As 2020 unfolded, many gyms and health clubs across the world found themselves having to close as their customers were told to stay at home. Most...

Experimentation for Revenue Growth: Driving Higher Average Order Values with Data-Backed Strategies

3 min read

Experimentation for Revenue Growth: Driving Higher Average Order Values with Data-Backed Strategies

A successful growth strategy in e-commerce has to go far beyond getting millions of visitors to a website or simply increasing conversions. It’s...

Designing Delight: Elevating Customer Experience in Retail Banking through Simplicity and Personalization

3 min read

Designing Delight: Elevating Customer Experience in Retail Banking through Simplicity and Personalization

Coming out of 2020, there have been some significant shifts in how people bank and how financial services companies are improving their customer...

Small Steps, Big Wins: Harnessing Micro Conversions in E-commerce Optimization

3 min read

Small Steps, Big Wins: Harnessing Micro Conversions in E-commerce Optimization

If you look up best practices on e-commerce optimization, the first thing that is talked about is conversions. In other words: making sales or...

Can ATMs Become CX Champions For Finance Companies?

3 min read

Can ATMs Become CX Champions For Finance Companies?

When the first Automatic Teller Machine (ATM) made its debut in New York in 1969, it was seen as a great leap forward in banking. For the first time,...

Top five 2021 CX Trends supporting growth

3 min read

Top five 2021 CX Trends supporting growth

The majority of digital leaders agree that despite the many challenges of COVID-19, one positive has been the acceleration of digital transformation...

New Features: Get More Control With Four New Capabilities

2 min read

New Features: Get More Control With Four New Capabilities

Your business is always developing and so is our platform. Because of this, we've added four new features that put control in your hands to help you...

Experiment, Learn, Convert: Tactical Approaches to Nurturing Digital Users

3 min read

Experiment, Learn, Convert: Tactical Approaches to Nurturing Digital Users

60% of the world’s population has an internet connection and 66% has a mobile phone according to research by Kepios. In the United States, 42% of...

Connectedness: A perspective as 2020 comes to a close

3 min read

Connectedness: A perspective as 2020 comes to a close

If ever the opportunity to connect with friends and family was taken for granted, 2020 has taught us not to. While this crazy year may be drawing to...

Tourism Strategy for 2021: Technology Transformation - Part 2

3 min read

Tourism Strategy for 2021: Technology Transformation - Part 2

While Japan may not have been the hardest hit in terms of COVID-19 cases and deaths compared to other countries, its economy has not gone unscathed....

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