3 min read
Digital leaders are under pressure to demonstrate a return on investment (ROI) on their e-commerce optimization efforts. Quantifiable metrics are the primary means to measure success and justify their investments. Since e-commerce is about making...
2 min read
Poker is a competitive game of skill, strategy and chance which has made and lost fortunes for people throughout the ages. In many ways, customer...
3 min read
Today, if you get into a discussion about the top trends driving business growth; digital transformation, customer experience or personalization are...
3 min read
While the majority of sectors were impacted negatively by the pandemic in 2020, e-commerce volumes increased significantly. This continues to be one...
3 min read
E-commerce adoption skyrocketed in 2020 and online revenues soared, but this growth only tells half of the story. While the number of website users...
3 min read
Gone are the days of mapping out a linear customer journey. With omnichannel engagements and higher customer expectations, customer journey...
3 min read
There has been mixed reaction by many at the realization that by January 2022, website cookies will effectively be a thing of the past. It shouldn’t...
4 min read
As 2020 unfolded, many gyms and health clubs across the world found themselves having to close as their customers were told to stay at home. Most...
3 min read
A successful growth strategy in e-commerce has to go far beyond getting millions of visitors to a website or simply increasing conversions. It’s...
3 min read
Coming out of 2020, there have been some significant shifts in how people bank and how financial services companies are improving their customer...
3 min read
If you look up best practices on e-commerce optimization, the first thing that is talked about is conversions. In other words: making sales or...
3 min read
When the first Automatic Teller Machine (ATM) made its debut in New York in 1969, it was seen as a great leap forward in banking. For the first time,...
3 min read
The majority of digital leaders agree that despite the many challenges of COVID-19, one positive has been the acceleration of digital transformation...
