9 min read
Enhancing ROAS Through Post-Click Optimization Techniques
Are you struggling to transform clicks into conversions despite hefty digital ad spend? You're not alone. In fact, according to WordStream, the...
E-commerce and Retail
3 min read
CX Optimization Strategies for Black Friday and Cyber Monday Promos
According to the National Retail Federation (NFR), the holiday season accounts for 20% of total annual retail sales. Black Friday and Cyber Monday...
3 min read
Customer Loyalty at the Speed of Now: A Blueprint for CPG Brands
Traditionally CPG brands have relied on supply chains and various forms of advertising to raise brand awareness and connect with customers. Messaging...
4 min read
Performance Marketing No Longer Drives Value – Here’s What Does.
An ad is only as good as the experience that follows it. How does ours rate?
4 min read
What’s the Value in Connecting Sustainability and Customer Experience?
Customer experience (CX) and sustainability are two of the leading trends currently impacting growth, customer loyalty and competitive advantage....
3 min read
How AI Improves Website Personalization With Automated Insights and Actioning
Just as in 2022, improving customer experience (CX) and personalization remain high priorities for companies seeking new ways to reach their growth...
5 min read
2022 State of Customer Experience: Mid-Year Update
Customer experience optimization is no longer a new trend. It’s now broadly recognized by most analyst firms as the key to achieving sustainable...
3 min read
What's The Most Effective Way to Optimize Digital Experiences?
This is a state-of-the-art Philips TV—well at least it was in the 1970s. Full color, multi-channel and featuring a remote control. Mounted in a...
4 min read
5 Elements of Optimizing for Personalized CX
It’s common business practice when looking to achieve outcomes at scale to default to an approach of “majority rules”. Marketers look for the highest...
4 min read
How Experimentation can Improve Customer Loyalty and Grow CLV
AI can give brands the opportunity to harness massive amounts of data and continuously learn what’s driving business impact in a fraction of the time...
3 min read
Unlocking Loyalty: How Improving CX Drives Higher Program Sign-ups
Analyst reports consistently discuss customer experience (CX) as a business priority. At first glance, CX appears to be the silver bullet for...