3 min read
How to Create Feel-Good CX
For companies, CX improvements are measured in more conversions or sales. For customers it’s different. Remember the wonder of experiencing something...
E-commerce and Retail (5)
3 min read
Women In Tech: Driving Positive Change
Women certainly hold their own with senior leadership positions in influential tech companies such as YouTube, Google, and SpaceX. Yet a 2018 survey...
3 min read
Beyond Awareness: CX, DEI and Lessons from Women Digital Leaders
At a time where awareness is heightened on the subjects of diversity, equality and inclusion (DEI), brands are under pressure to take a stand in a...
3 min read
Optimizing CX for the Everything Customer
A few years back, Gartner coined the phrase the ‘Everything Customer’ describing how CX expectations have expanded to go beyond omni-channel to...
3 min read
How Experimentation Drives Insights in the Post-Cookie Landscape
Many companies breathed a collective sigh of relief last June when Google Chrome announced it would delay removing their support of third party...
3 min read
Mobile First, CX Foremost: Strategies for Optimizing Commerce Experiences
Mobile commerce is growing—by the end of 2021, it is estimated that 53.9% of US retail e-commerce will take place on mobile.
2 min read
How to Maximize the Value of Your Retail Website
The role of retail websites has become infinitely more complex as an increasing number of consumers seek to do their research and shopping online....
3 min read
Finding New Value in Behavioral Data Without Third-Party Cookies
With just 6 months left before Google Chrome eliminates support for third-party cookies, many companies are still in the dark as to how they will...
3 min read
5 Key 2021 Mid-Year CX Trends to Capitalize On
As the summer months roll out, many companies are gearing up for a strong year finish. A growing optimism is being further fueled by the prospect of...
7 min read
Customer Experience Lessons from Tesla’s Customer Journey Obsession
Originally posted 6/21/2021. Updated 5/24/2024. Tesla, a pioneer in electric vehicle innovation, continues to drive the automotive industry toward a...
3 min read
The Amazon Challenge: Can Anyone Beat the Ecommerce Giant? Leveraging AI to Meet Dynamic Customer Expectations
There’s little debate that in terms of e-commerce and customer experience (CX), Amazon dominates. While many companies were still trying to figure...
3 min read
Why Customer Experience (CX) Centricity is Essential to e-Commerce
In 2020, e-commerce experienced the equivalent of a 10-year growth spurt in just three months as a result of the pandemic. Businesses had to quickly...
3 min read
How to Rethink First Impressions to Work with Google Algorithms
Most digital leaders have experienced the frustration of trying to keep up with Google’s ever-changing algorithm updates. It is costly and...