Digital experience strategy & insights from Evolv AI

E-commerce and Retail (6)

E-commerce Conversion Optimization is not Conversion Rate Optimization

3 min read

E-commerce Conversion Optimization is not Conversion Rate Optimization

Digital leaders are under pressure to demonstrate a return on investment (ROI) on their e-commerce optimization efforts. Quantifiable metrics are the...

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Customer Experience Optimization Shouldn’t Be a Poker Game

2 min read

Customer Experience Optimization Shouldn’t Be a Poker Game

Poker is a competitive game of skill, strategy and chance which has made and lost fortunes for people throughout the ages. In many ways, customer...

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Personalization and Customer Experience—Strategy vs Reality

3 min read

Personalization and Customer Experience—Strategy vs Reality

Today, if you get into a discussion about the top trends driving business growth; digital transformation, customer experience or personalization are...

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How to Optimize the Customer Experience Successfully in 2021

3 min read

How to Optimize the Customer Experience Successfully in 2021

While the majority of sectors were impacted negatively by the pandemic in 2020, e-commerce volumes increased significantly. This continues to be one...

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From Abandoned to Completed: How AI Experimentation Transforms E-commerce Sales

3 min read

From Abandoned to Completed: How AI Experimentation Transforms E-commerce Sales

E-commerce adoption skyrocketed in 2020 and online revenues soared, but this growth only tells half of the story. While the number of website users...

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The E-Commerce Game Changer - Whole Customer Journey Optimization

3 min read

The E-Commerce Game Changer - Whole Customer Journey Optimization

Gone are the days of mapping out a linear customer journey. With omnichannel engagements and higher customer expectations, customer journey...

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The Cookieless Revolution: Maximizing CX in a Post-Cookie Era

3 min read

The Cookieless Revolution: Maximizing CX in a Post-Cookie Era

There has been mixed reaction by many at the realization that by January 2022, website cookies will effectively be a thing of the past. It shouldn’t...

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Experimentation for Revenue Growth: Driving Higher Average Order Values with Data-Backed Strategies

3 min read

Experimentation for Revenue Growth: Driving Higher Average Order Values with Data-Backed Strategies

A successful growth strategy in e-commerce has to go far beyond getting millions of visitors to a website or simply increasing conversions. It’s...

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Small Steps, Big Wins: Harnessing Micro Conversions in E-commerce Optimization

3 min read

Small Steps, Big Wins: Harnessing Micro Conversions in E-commerce Optimization

If you look up best practices on e-commerce optimization, the first thing that is talked about is conversions. In other words: making sales or...

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Experiment, Learn, Convert: Tactical Approaches to Nurturing Digital Users

3 min read

Experiment, Learn, Convert: Tactical Approaches to Nurturing Digital Users

60% of the world’s population has an internet connection and 66% has a mobile phone according to research by Kepios. In the United States, 42% of...

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Connectedness: A perspective as 2020 comes to a close

3 min read

Connectedness: A perspective as 2020 comes to a close

If ever the opportunity to connect with friends and family was taken for granted, 2020 has taught us not to. While this crazy year may be drawing to...

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Beyond Clicks and Visitors: Unveiling the True Power of Website Optimization to Meet Customer Demands

3 min read

Beyond Clicks and Visitors: Unveiling the True Power of Website Optimization to Meet Customer Demands

Having a well designed website isn’t enough to engage visitors, drive conversions, and generate business growth. Eye-catching graphics, special...

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Strategic CX for Higher AOV: Unlocking Ecommerce Profits through Enhanced Customer Experience

3 min read

Strategic CX for Higher AOV: Unlocking Ecommerce Profits through Enhanced Customer Experience

Having a goal to increase the average order value (AOV) is a fairly common growth strategy in ecommerce. AOV is calculated by dividing revenue earned...

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