3 min read
Growing On-Demand Home Improvement Services—Which Metrics Matter?
Like many subscriptions, on-demand home improvement services is a rapidly growing industry. With people spending more time at home in 2020, but...
E-commerce and Retail (6)
3 min read
Experimenting for CX Excellence: Emulating Netflix and Amazon's Growth Strategies
Companies including Amazon, Netflix and Uber are well known as global business leaders, not just in terms of revenue and profits generated, but also...
3 min read
Gain Home Services Customers by Optimizing the Online Customer Experience (CX)
It is estimated that the value of the ‘Global Online On-demand Home Services’ industry will exceed USD4.1Trillion by 2027 up from an estimated...
3 min read
E-commerce Conversion Optimization is not Conversion Rate Optimization
Digital leaders are under pressure to demonstrate a return on investment (ROI) on their e-commerce optimization efforts. Quantifiable metrics are the...
2 min read
Customer Experience Optimization Shouldn’t Be a Poker Game
Poker is a competitive game of skill, strategy and chance which has made and lost fortunes for people throughout the ages. In many ways, customer...
3 min read
Personalization and Customer Experience—Strategy vs Reality
Today, if you get into a discussion about the top trends driving business growth; digital transformation, customer experience or personalization are...
3 min read
How to Optimize the Customer Experience Successfully in 2021
While the majority of sectors were impacted negatively by the pandemic in 2020, e-commerce volumes increased significantly. This continues to be one...
3 min read
From Abandoned to Completed: How AI Experimentation Transforms E-commerce Sales
E-commerce adoption skyrocketed in 2020 and online revenues soared, but this growth only tells half of the story. While the number of website users...
3 min read
The E-Commerce Game Changer - Whole Customer Journey Optimization
Gone are the days of mapping out a linear customer journey. With omnichannel engagements and higher customer expectations, customer journey...
3 min read
The Cookieless Revolution: Maximizing CX in a Post-Cookie Era
There has been mixed reaction by many at the realization that by January 2022, website cookies will effectively be a thing of the past. It shouldn’t...
3 min read
Experimentation for Revenue Growth: Driving Higher Average Order Values with Data-Backed Strategies
A successful growth strategy in e-commerce has to go far beyond getting millions of visitors to a website or simply increasing conversions. It’s...
3 min read
Small Steps, Big Wins: Harnessing Micro Conversions in E-commerce Optimization
If you look up best practices on e-commerce optimization, the first thing that is talked about is conversions. In other words: making sales or...
3 min read
Experiment, Learn, Convert: Tactical Approaches to Nurturing Digital Users
60% of the world’s population has an internet connection and 66% has a mobile phone according to research by Kepios. In the United States, 42% of...