3 min read
The Art of Adaptation: Responding to Shifting Customer Requirements Quickly
With so much shifting towards digital in the past year, brands realized they were not well equipped to keep up to the pace of change—especially when...
E-commerce and Retail (6)
3 min read
Growing On-Demand Home Improvement Services—Which Metrics Matter?
Like many subscriptions, on-demand home improvement services is a rapidly growing industry. With people spending more time at home in 2020, but...
3 min read
Experimenting for CX Excellence: Emulating Netflix and Amazon's Growth Strategies
Companies including Amazon, Netflix and Uber are well known as global business leaders, not just in terms of revenue and profits generated, but also...
3 min read
Gain Home Services Customers by Optimizing the Online Customer Experience (CX)
It is estimated that the value of the ‘Global Online On-demand Home Services’ industry will exceed USD4.1Trillion by 2027 up from an estimated...
3 min read
E-commerce Conversion Optimization is not Conversion Rate Optimization
Digital leaders are under pressure to demonstrate a return on investment (ROI) on their e-commerce optimization efforts. Quantifiable metrics are the...
2 min read
Customer Experience Optimization Shouldn’t Be a Poker Game
Poker is a competitive game of skill, strategy and chance which has made and lost fortunes for people throughout the ages. In many ways, customer...
3 min read
Personalization and Customer Experience—Strategy vs Reality
Today, if you get into a discussion about the top trends driving business growth; digital transformation, customer experience or personalization are...
3 min read
How to Optimize the Customer Experience Successfully in 2021
While the majority of sectors were impacted negatively by the pandemic in 2020, e-commerce volumes increased significantly. This continues to be one...
3 min read
From Abandoned to Completed: How AI Experimentation Transforms E-commerce Sales
E-commerce adoption skyrocketed in 2020 and online revenues soared, but this growth only tells half of the story. While the number of website users...
3 min read
The E-Commerce Game Changer - Whole Customer Journey Optimization
Gone are the days of mapping out a linear customer journey. With omnichannel engagements and higher customer expectations, customer journey...
3 min read
The Cookieless Revolution: Maximizing CX in a Post-Cookie Era
There has been mixed reaction by many at the realization that by January 2022, website cookies will effectively be a thing of the past. It shouldn’t...
3 min read
Experimentation for Revenue Growth: Driving Higher Average Order Values with Data-Backed Strategies
A successful growth strategy in e-commerce has to go far beyond getting millions of visitors to a website or simply increasing conversions. It’s...
3 min read
Small Steps, Big Wins: Harnessing Micro Conversions in E-commerce Optimization
If you look up best practices on e-commerce optimization, the first thing that is talked about is conversions. In other words: making sales or...