3 min read
Experiment, Learn, Convert: Tactical Approaches to Nurturing Digital Users
60% of the world’s population has an internet connection and 66% has a mobile phone according to research by Kepios. In the United States, 42% of...
E-commerce and Retail (7)
3 min read
Connectedness: A perspective as 2020 comes to a close
If ever the opportunity to connect with friends and family was taken for granted, 2020 has taught us not to. While this crazy year may be drawing to...
3 min read
Beyond Clicks and Visitors: Unveiling the True Power of Website Optimization to Meet Customer Demands
Having a well designed website isn’t enough to engage visitors, drive conversions, and generate business growth. Eye-catching graphics, special...
3 min read
Strategic CX for Higher AOV: Unlocking Ecommerce Profits through Enhanced Customer Experience
Having a goal to increase the average order value (AOV) is a fairly common growth strategy in ecommerce. AOV is calculated by dividing revenue earned...
3 min read
How AI Enables Scaling CX Strategies and Fosters Customer-Obsessed Culture
Despite the global pandemic and subsequent economic downturn in 2020, there are some companies that are experiencing accelerated growth. Companies...
3 min read
Why AI-Based Experimentation is a Game-Changer for Brands
Serving up memorable digital experiences that convert customers is an ongoing challenge for companies. It requires a customer-centric approach,...
3 min read
Transforming Human Ideas into Revenue-Generating Digital Experiments with AI
We’ve heard analysts talk about optimizing the customer experience to improve conversions. It’s intuitive. Make things easier and more convenient for...
3 min read
Using AI to Identify Revenue Lift Opportunities for Ecommerce Growth
In the digital realm, every action and idea is driven by one primary goal—getting the visitor to take action—because getting customers to click the...
3 min read
How to Scale Experimentation with AI and Multivariate Testing
The idea of being able to serve up unique customer experiences may sound incredibly attractive, but unrealistic. Unrealistic because to achieve such...
5 min read
5 Ways to Reduce Anxiety When Designing Online Experiences
Online experiences are everything today. Your customers are interacting with your brand across several channels. Whether it’s through your website,...