Digital experience strategy & insights from Evolv AI

E-commerce and Retail (4)

An Intro to AI and ML to Improve Customer Experience

2 min read

An Intro to AI and ML to Improve Customer Experience

Artificial Intelligence (AI) and Machine Learning (ML) are trending buzzwords and enablers for many interesting use cases across a number of...

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Winning at Personalization with AI-Driven Optimization and Automation

3 min read

Winning at Personalization with AI-Driven Optimization and Automation

With 80% of customers more likely to buy from brands that provide a tailored experience, many brands rate personalization as their Number 1 priority....

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The Magic of Small but Powerful UX Tweaks for CRO

2 min read

The Magic of Small but Powerful UX Tweaks for CRO

Here’s an alarming statistic: 95% of product teams believe their websites are easy to use, but 43% of customers disagree. From this, it’s clear that...

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Why Improved CX Actually Means Higher Product Affinity

2 min read

Why Improved CX Actually Means Higher Product Affinity

If driving revenue growth is the end goal, then improving the attach rate is one of the strategies to get there. Attach rate or product affinity...

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The Art of Iteration: How Experimentation Drives UX Improvement and Conversion Optimization

3 min read

The Art of Iteration: How Experimentation Drives UX Improvement and Conversion Optimization

45.9% of companies are prioritizing customer experience (CX) as part of their business growth strategy.

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The Personalization Paradigm: Redefining CX through Website Customization

3 min read

The Personalization Paradigm: Redefining CX through Website Customization

The majority of marketers believe that personalization can improve customer experience (CX) and increase conversions. In fact, 90% of US customers...

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3 Ways to Improve Website Optimization with Experimentation

3 min read

3 Ways to Improve Website Optimization with Experimentation

In a world where customer expectations are constantly on the rise and marketplace competition is heating up, websites have an important role to play...

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The Hidden Currency: Discovering the Role of Business Relationships in CX

3 min read

The Hidden Currency: Discovering the Role of Business Relationships in CX

It’s said that the greatest opportunities exist in the most challenging of times, and the strongest relationships are forged when we put the...

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Innovation Agenda and Shifting CEO Priorities

3 min read

Innovation Agenda and Shifting CEO Priorities

Over the last few years, CEOs have been under a lot of pressure to innovate using technology. This has been driven from all sides of the business...

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How to Create Feel-Good CX

3 min read

How to Create Feel-Good CX

For companies, CX improvements are measured in more conversions or sales. For customers it’s different. Remember the wonder of experiencing something...

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Women In Tech: Driving Positive Change

3 min read

Women In Tech: Driving Positive Change

Women certainly hold their own with senior leadership positions in influential tech companies such as YouTube, Google, and SpaceX. Yet a 2018 survey...

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Beyond Awareness: CX, DEI and Lessons from Women Digital Leaders

3 min read

Beyond Awareness: CX, DEI and Lessons from Women Digital Leaders

At a time where awareness is heightened on the subjects of diversity, equality and inclusion (DEI), brands are under pressure to take a stand in a...

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Optimizing CX for the Everything Customer

3 min read

Optimizing CX for the Everything Customer

A few years back, Gartner coined the phrase the ‘Everything Customer’ describing how CX expectations have expanded to go beyond omni-channel to...

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