3 min read
Beyond Personas: Why Marketers Must Turn to AI for True Personalization
Demographics have generally always been the go-to statistic when targeting and segmenting specific audiences. Age, gender, education, working or...
E-commerce and Retail (4)
2 min read
Smart Strategies to Maximize ROI: Lower Customer Acquisition Costs with AI
Calculating customer acquisition cost (CAC) can be a somewhat depressing task for marketers and there’s an alarming trend.
2 min read
Experience Fatigue: How Simplifying Marketing Tactics Can Rejuvenate CX
A common goal of E-commerce is to reduce friction in the customer journey. Making it simpler and easier to buy is a proven strategy to increase...
2 min read
An Intro to AI and ML to Improve Customer Experience
Artificial Intelligence (AI) and Machine Learning (ML) are trending buzzwords and enablers for many interesting use cases across a number of...
3 min read
Winning at Personalization with AI-Driven Optimization and Automation
With 80% of customers more likely to buy from brands that provide a tailored experience, many brands rate personalization as their Number 1 priority....
2 min read
The Magic of Small but Powerful UX Tweaks for CRO
Here’s an alarming statistic: 95% of product teams believe their websites are easy to use, but 43% of customers disagree. From this, it’s clear that...
2 min read
Why Improved CX Actually Means Higher Product Affinity
If driving revenue growth is the end goal, then improving the attach rate is one of the strategies to get there. Attach rate or product affinity...
3 min read
The Art of Iteration: How Experimentation Drives UX Improvement and Conversion Optimization
45.9% of companies are prioritizing customer experience (CX) as part of their business growth strategy.
3 min read
The Personalization Paradigm: Redefining CX through Website Customization
The majority of marketers believe that personalization can improve customer experience (CX) and increase conversions. In fact, 90% of US customers...
3 min read
3 Ways to Improve Website Optimization with Experimentation
In a world where customer expectations are constantly on the rise and marketplace competition is heating up, websites have an important role to play...
3 min read
The Hidden Currency: Discovering the Role of Business Relationships in CX
It’s said that the greatest opportunities exist in the most challenging of times, and the strongest relationships are forged when we put the...
3 min read
Innovation Agenda and Shifting CEO Priorities
Over the last few years, CEOs have been under a lot of pressure to innovate using technology. This has been driven from all sides of the business...
3 min read
How to Create Feel-Good CX
For companies, CX improvements are measured in more conversions or sales. For customers it’s different. Remember the wonder of experiencing something...