E-commerce and Retail (2)

A New Look at Diversity to Massively Improve CX

3 min read

A New Look at Diversity to Massively Improve CX

In the complex world of digital customer experiences (CX), brands are working hard to understand customer intent and meet growing demands for...

Lost in the Sea of Customer Experience? Harness the Power of Experimentation

3 min read

Lost in the Sea of Customer Experience? Harness the Power of Experimentation

Imagine falling overboard in the middle of the night into the vast Indian Ocean due to acute seasickness and then spending the next 29 hours...

The Winning Formula: First-Party Data, AI, and Customer Loyalty in the Age of Personalization

3 min read

The Winning Formula: First-Party Data, AI, and Customer Loyalty in the Age of Personalization

It’s an accepted reality that third-party cookies’ days are numbered. It’s not just being ushered in by GDPR or CCPA or the fact that Google is...

Resilient CEOs Are Harnessing AI to Navigate Volatile Markets

3 min read

Resilient CEOs Are Harnessing AI to Navigate Volatile Markets

Modern digital lifestyles are built on a myriad of connections. As much as it’s convenient for customers to log-in and shop online, the ability of...

Proven Tactics That Drive Brand Devotion in the CPG Sector

4 min read

Proven Tactics That Drive Brand Devotion in the CPG Sector

As much as Consumer Packaged Goods (CPG) companies continually seek to expand their market share and household penetration, it is not an easy task....

With Customer Loyalty at Stake, How Are CEOs Approaching Personalization?

4 min read

With Customer Loyalty at Stake, How Are CEOs Approaching Personalization?

The demand for personalization as a key element of a successful customer experience (CX) is not new. Heading into 2022, it is now one of the biggest...

Exploring the Synergy Between Customer Experience and a Circular Economy

4 min read

Exploring the Synergy Between Customer Experience and a Circular Economy

As brands seek to understand more about customer behavior, it’s becoming increasingly apparent that many influencing factors are interrelated. In the...

What are CEOs prioritizing to create more consistent customer experiences?

3 min read

What are CEOs prioritizing to create more consistent customer experiences?

The shift in customer preferences from in-store to digital channels has presented both challenges and opportunities for brands across many industries...

Second-Hand Ecommerce: Redefining Customer Experience and Sustainability in the Circular Economy

3 min read

Second-Hand Ecommerce: Redefining Customer Experience and Sustainability in the Circular Economy

In 2020, the value of the second-hand clothing market was estimated at US $27 billion and is expected to grow to $77 billion by 2025 according to an...

How Landing Pages Became the Growth Engine for Telemarketing and Inside Sales Teams

3 min read

How Landing Pages Became the Growth Engine for Telemarketing and Inside Sales Teams

Co-Authored by: Jeff Burton (Full Cup Creative) and Dawn Ridge (Evolv AI) The increasing shift by consumers to use digital channels is undeniable....

CX Lessons from the 2021 Holiday Shopping Season

4 min read

CX Lessons from the 2021 Holiday Shopping Season

The 2021 holiday shopping season was predicted to be a bumper year and it didn’t disappoint. Despite supply chain challenges and ongoing concerns...

Vision 2022: What are CEOs prioritizing?

4 min read

Vision 2022: What are CEOs prioritizing?

Having already navigated two turbulent years, most CEOs are feeling the pressure to sustain growth amid continued disruptions. A December 2021 survey...

5 New CX Habits for 2022

4 min read

5 New CX Habits for 2022

As we start the new year it’s a good time to reflect on what has changed in customer experience (CX) and unpack emerging trends for the year ahead.