Digital experience strategy & insights from Evolv AI

Personalization

Optimizing the Ecommerce Customer Journey With AI-Driven Personalization

5 min read

Optimizing the Ecommerce Customer Journey With AI-Driven Personalization

Over the past decade, personalization shifted from a nice-to-have for businesses to a must-have, and there is plenty of data to back it up. A 2021...

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How to Maximize the Personalized Customer Experience

4 min read

How to Maximize the Personalized Customer Experience

Personalization in marketing has continued to evolve with customer purchasing patterns and demands. From its beginnings in the familiar corner shop...

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To Keep Up With Customer Personalization, You Need AI

3 min read

To Keep Up With Customer Personalization, You Need AI

Businesses can't afford to view personalization as a luxury. There are currently as many as 24 million e-commerce sitesvying for customers’ limited...

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Website Personalization: the Impact of AI on CX | Evolv AI

9 min read

Website Personalization: the Impact of AI on CX | Evolv AI

Website personalization works to create unique customized experiences for individual visitors, aiming to move them further along the customer...

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How AI Improves Website Personalization With Automated Insights and Actioning

3 min read

How AI Improves Website Personalization With Automated Insights and Actioning

Just as in 2022, improving customer experience (CX) and personalization remain high priorities for companies seeking new ways to reach their growth...

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Why Landing Page Optimization is Critical for ROAS

4 min read

Why Landing Page Optimization is Critical for ROAS

While brands continue to spend on digital ads to attract customers, conversion success needs to go beyond getting more clicks. Today’s consumers are...

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5 Elements of Optimizing for Personalized CX

4 min read

5 Elements of Optimizing for Personalized CX

It’s common business practice when looking to achieve outcomes at scale to default to an approach of “majority rules”. Marketers look for the highest...

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A New Look at Diversity to Massively Improve CX

3 min read

A New Look at Diversity to Massively Improve CX

In the complex world of digital customer experiences (CX), brands are working hard to understand customer intent and meet growing demands for...

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Lost in the Sea of Customer Experience? Harness the Power of Experimentation

3 min read

Lost in the Sea of Customer Experience? Harness the Power of Experimentation

Imagine falling overboard in the middle of the night into the vast Indian Ocean due to acute seasickness and then spending the next 29 hours...

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The Winning Formula: First-Party Data, AI, and Customer Loyalty in the Age of Personalization

3 min read

The Winning Formula: First-Party Data, AI, and Customer Loyalty in the Age of Personalization

It’s an accepted reality that third-party cookies’ days are numbered. It’s not just being ushered in by GDPR or CCPA or the fact that Google is...

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Product Update: Behavioral Targeting and New Integrations

2 min read

Product Update: Behavioral Targeting and New Integrations

We are off to an exciting start for 2022 with a number of new capabilities and features available and coming soon. If you have any questions about...

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With Customer Loyalty at Stake, How Are CEOs Approaching Personalization?

4 min read

With Customer Loyalty at Stake, How Are CEOs Approaching Personalization?

The demand for personalization as a key element of a successful customer experience (CX) is not new. Heading into 2022, it is now one of the biggest...

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Mastering the Art of Data-Driven CX: 5 Techniques for Enhanced Experiences

4 min read

Mastering the Art of Data-Driven CX: 5 Techniques for Enhanced Experiences

Strategies to improve customer experience (CX) are high on the business agenda for 2022 and with good reason. Instead of pricing or product, CX is...

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