5 min read
Optimizing the Ecommerce Customer Journey With AI-Driven Personalization
Over the past decade, personalization shifted from a nice-to-have for businesses to a must-have, and there is plenty of data to back it up. A 2021...
5 min read
Over the past decade, personalization shifted from a nice-to-have for businesses to a must-have, and there is plenty of data to back it up. A 2021...
4 min read
Personalization in marketing has continued to evolve with customer purchasing patterns and demands. From its beginnings in the familiar corner shop...
3 min read
Businesses can't afford to view personalization as a luxury. There are currently as many as 24 million e-commerce sitesvying for customers’ limited...
9 min read
Website personalization works to create unique customized experiences for individual visitors, aiming to move them further along the customer...
3 min read
Just as in 2022, improving customer experience (CX) and personalization remain high priorities for companies seeking new ways to reach their growth...
4 min read
While brands continue to spend on digital ads to attract customers, conversion success needs to go beyond getting more clicks. Today’s consumers are...
4 min read
It’s common business practice when looking to achieve outcomes at scale to default to an approach of “majority rules”. Marketers look for the highest...
3 min read
In the complex world of digital customer experiences (CX), brands are working hard to understand customer intent and meet growing demands for...
3 min read
Imagine falling overboard in the middle of the night into the vast Indian Ocean due to acute seasickness and then spending the next 29 hours...
3 min read
It’s an accepted reality that third-party cookies’ days are numbered. It’s not just being ushered in by GDPR or CCPA or the fact that Google is...
2 min read
We are off to an exciting start for 2022 with a number of new capabilities and features available and coming soon. If you have any questions about...
4 min read
The demand for personalization as a key element of a successful customer experience (CX) is not new. Heading into 2022, it is now one of the biggest...
4 min read
Strategies to improve customer experience (CX) are high on the business agenda for 2022 and with good reason. Instead of pricing or product, CX is...