13 min read
Optimizing Customer Journey Pathways with AI: From Browsing to Buying
The Growing Importance of Customer Journey Mapping Transforming Customer Insights into Actionable Strategies Is your business fully understanding –...
Personalization
5 min read
Optimizing the Ecommerce Customer Journey With AI-Driven Personalization
Over the past decade, personalization shifted from a nice-to-have for businesses to a must-have, and there is plenty of data to back it up. A 2021...
4 min read
How to Maximize the Personalized Customer Experience
Personalization in marketing has continued to evolve with customer purchasing patterns and demands. From its beginnings in the familiar corner shop...
3 min read
To Keep Up With Customer Personalization, You Need AI
Businesses can't afford to view personalization as a luxury. There are currently as many as 24 million e-commerce sites vying for customers’ limited...
9 min read
Website Personalization: the Impact of AI on CX
Website personalization works to create unique customized experiences for individual visitors, aiming to move them further along the customer...
3 min read
How AI Improves Website Personalization With Automated Insights and Actioning
Just as in 2022, improving customer experience (CX) and personalization remain high priorities for companies seeking new ways to reach their growth...
4 min read
Why Landing Page Optimization is Critical for ROAS
While brands continue to spend on digital ads to attract customers, conversion success needs to go beyond getting more clicks. Today’s consumers are...
4 min read
5 Elements of Optimizing for Personalized CX
It’s common business practice when looking to achieve outcomes at scale to default to an approach of “majority rules”. Marketers look for the highest...
3 min read
A New Look at Diversity to Massively Improve CX
In the complex world of digital customer experiences (CX), brands are working hard to understand customer intent and meet growing demands for...
3 min read
Lost in the Sea of Customer Experience? Harness the Power of Experimentation
Imagine falling overboard in the middle of the night into the vast Indian Ocean due to acute seasickness and then spending the next 29 hours...
3 min read
The Winning Formula: First-Party Data, AI, and Customer Loyalty in the Age of Personalization
It’s an accepted reality that third-party cookies’ days are numbered. It’s not just being ushered in by GDPR or CCPA or the fact that Google is...
2 min read
Product Update: Behavioral Targeting and New Integrations
We are off to an exciting start for 2022 with a number of new capabilities and features available and coming soon. If you have any questions about...
4 min read
With Customer Loyalty at Stake, How Are CEOs Approaching Personalization?
The demand for personalization as a key element of a successful customer experience (CX) is not new. Heading into 2022, it is now one of the biggest...