4 min read
Is Experience Optimization the New Upsell for Increased CLTV From Existing Subscribers?
The consumption of media has changed significantly in recent years. Where older generations grew up listening to the radio, reading newspapers and...
Media and Telecoms
3 min read
Keeping Subscribers Engaged: Winning Retention Strategies in Media Streaming
According to PWC’s Consumer Insights Survey 2020, 36% of people surveyed spent more on entertainment and media during the pandemic. 60% confirmed...
4 min read
Why Landing Page Optimization is Critical for ROAS
While brands continue to spend on digital ads to attract customers, conversion success needs to go beyond getting more clicks. Today’s consumers are...
4 min read
Revitalize Your Renewal Strategy With CX Experimentation
The probability of selling to an existing customer is between 60% and 70%. The probability of selling to a new customer is between 5% and 20%. Here’s...
4 min read
From Customers to Advocates: Telco's Retention and Growth Strategies Fueled by CX
As the business world continues to evolve into a hybrid, remote workspace, Telcos are acutely aware of their vital role in keeping everyone and...
3 min read
Why Teleco Providers Must Prioritize Personalization, Sustainability, and Mobile Experiences
Today’s customers are always on, always connected and it’s changing how they use and shop for digital devices. 2020 was a wake-up call when life...
3 min read
How Media Companies Are Transforming Subscription Models with AI (and Increasing Revenue)
For customers to be able to enjoy an above average media viewing experience, it used to depend on the TV and entertainment set up, location and the...
3 min read
How Telcos Can Reduce Churn by Improving CX
The shift in daytime internet usage away from corporate office spaces to home offices placed a great deal of pressure on communications service...
3 min read
How to Solve the Top CX Challenges in Telecoms
In 2020, when most companies shifted to work-from-home setups, many telecoms operators and media providers found themselves at the centre of a storm....