Evolv AI Blog

3 Critical Elements of Website Personalization and Optimization

3 min read

3 Critical Elements of Website Personalization and Optimization

In a recent Forbes Tech Council post, Pranav Desai, a Senior Vice President at Reputation brought up the subject of the 3 V's and the link to profitability. The 3 V's he referred to are Variety, Velocity and Volume, which were originally defined by...

Product Update: Usability and Personalization Improvements

2 min read

Product Update: Usability and Personalization Improvements

Another month, another set of useful Evolv AI product updates. Get the latest news on how we can take your digital customer experiences (CX) to the...

Holiday Retail Trends and How to Maximize Sales

2 min read

Holiday Retail Trends and How to Maximize Sales

A recent report predicts 9% growth in retail in 2021 which puts it at its highest level in 20 years.

Beyond Personas: Why Marketers Must Turn to AI for True Personalization

3 min read

Beyond Personas: Why Marketers Must Turn to AI for True Personalization

Demographics have generally always been the go-to statistic when targeting and segmenting specific audiences. Age, gender, education, working or...

Smart Strategies to Maximize ROI: Lower Customer Acquisition Costs with AI

2 min read

Smart Strategies to Maximize ROI: Lower Customer Acquisition Costs with AI

Calculating customer acquisition cost (CAC) can be a somewhat depressing task for marketers and there’s an alarming trend.

Experience Fatigue: How Simplifying Marketing Tactics Can Rejuvenate CX

2 min read

Experience Fatigue: How Simplifying Marketing Tactics Can Rejuvenate CX

A common goal of E-commerce is to reduce friction in the customer journey. Making it simpler and easier to buy is a proven strategy to increase...

An Intro to AI and ML to Improve Customer Experience

2 min read

An Intro to AI and ML to Improve Customer Experience

Artificial Intelligence (AI) and Machine Learning (ML) are trending buzzwords and enablers for many interesting use cases across a number of...

Winning at Personalization with AI-Driven Optimization and Automation

3 min read

Winning at Personalization with AI-Driven Optimization and Automation

With 80% of customers more likely to buy from brands that provide a tailored experience, many brands rate personalization as their Number 1 priority....

Understanding How Gen Z Bank is Critical to Improve CX

3 min read

Understanding How Gen Z Bank is Critical to Improve CX

“He who holds the money, holds the power.”

Why Teleco Providers Must Prioritize Personalization, Sustainability, and Mobile Experiences

3 min read

Why Teleco Providers Must Prioritize Personalization, Sustainability, and Mobile Experiences

Today’s customers are always on, always connected and it’s changing how they use and shop for digital devices. 2020 was a wake-up call when life...

The Magic of Small but Powerful UX Tweaks for CRO

2 min read

The Magic of Small but Powerful UX Tweaks for CRO

Here’s an alarming statistic: 95% of product teams believe their websites are easy to use, but 43% of customers disagree. From this, it’s clear that...

Why Improved CX Actually Means Higher Product Affinity

2 min read

Why Improved CX Actually Means Higher Product Affinity

If driving revenue growth is the end goal, then improving the attach rate is one of the strategies to get there. Attach rate or product affinity...

The Art of Iteration: How Experimentation Drives UX Improvement and Conversion Optimization

3 min read

The Art of Iteration: How Experimentation Drives UX Improvement and Conversion Optimization

45.9% of companies are prioritizing customer experience (CX) as part of their business growth strategy.

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