An Intro to AI and ML to Improve Customer Experience

2 min read

An Intro to AI and ML to Improve Customer Experience

Artificial Intelligence (AI) and Machine Learning (ML) are trending buzzwords and enablers for many interesting use cases across a number of industries. When it comes to improving the customer experience (CX), how exactly does an AI solution help...

Winning at Personalization with AI-Driven Optimization and Automation

3 min read

Winning at Personalization with AI-Driven Optimization and Automation

With 80% of customers more likely to buy from brands that provide a tailored experience, many brands rate personalization as their Number 1 priority....

Understanding How Gen Z Bank is Critical to Improve CX

3 min read

Understanding How Gen Z Bank is Critical to Improve CX

“He who holds the money, holds the power.”

Why Teleco Providers Must Prioritize Personalization, Sustainability, and Mobile Experiences

3 min read

Why Teleco Providers Must Prioritize Personalization, Sustainability, and Mobile Experiences

Today’s customers are always on, always connected and it’s changing how they use and shop for digital devices. 2020 was a wake-up call when life...

The Magic of Small but Powerful UX Tweaks for CRO

2 min read

The Magic of Small but Powerful UX Tweaks for CRO

Here’s an alarming statistic: 95% of product teams believe their websites are easy to use, but 43% of customers disagree. From this, it’s clear that...

Why Improved CX Actually Means Higher Product Affinity

2 min read

Why Improved CX Actually Means Higher Product Affinity

If driving revenue growth is the end goal, then improving the attach rate is one of the strategies to get there. Attach rate or product affinity...

The Art of Iteration: How Experimentation Drives UX Improvement and Conversion Optimization

3 min read

The Art of Iteration: How Experimentation Drives UX Improvement and Conversion Optimization

45.9% of companies are prioritizing customer experience (CX) as part of their business growth strategy.

The Personalization Paradigm: Redefining CX through Website Customization

3 min read

The Personalization Paradigm: Redefining CX through Website Customization

The majority of marketers believe that personalization can improve customer experience (CX) and increase conversions. In fact, 90% of US customers...

3 Ways to Improve Website Optimization with Experimentation

3 min read

3 Ways to Improve Website Optimization with Experimentation

In a world where customer expectations are constantly on the rise and marketplace competition is heating up, websites have an important role to play...

Conversion Optimization: Don’t Wait on a Website Redesign

3 min read

Conversion Optimization: Don’t Wait on a Website Redesign

In the competitive world of e-commerce, it’s not enough to have a website that showcases products or services. What matters more is serving up great...

The Hidden Currency: Discovering the Role of Business Relationships in CX

3 min read

The Hidden Currency: Discovering the Role of Business Relationships in CX

It’s said that the greatest opportunities exist in the most challenging of times, and the strongest relationships are forged when we put the...

Retail Banking: Stay Ahead of Market Changes and Customer Expectations

2 min read

Retail Banking: Stay Ahead of Market Changes and Customer Expectations

In 2020, the total value of payments made using a mobile device reached $503 billion. This highlights just one of the trends driving digital...

How Media Companies Are Transforming Subscription Models with AI (and Increasing Revenue)

3 min read

How Media Companies Are Transforming Subscription Models with AI (and Increasing Revenue)

For customers to be able to enjoy an above average media viewing experience, it used to depend on the TV and entertainment set up, location and the...

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