9 min read
Website personalization works to create unique customized experiences for individual visitors, aiming to move them further along the customer journey. With statistics showing that 80% of customers are more likely to buy from a company that provides...
2 min read
Part 2 of 3
2 min read
Efforts made throughout the entire year help you prepare for the holidays. And historical and real-time data play a huge role in increasing...
3 min read
Part 1 of 3 There’s no lack of conversion rate optimization (CRO) best practice guides out there. If you’re just getting started, guides like ...
3 min read
According to the National Retail Federation (NFR), the holiday season accounts for 20% of total annual retail sales. Black Friday and Cyber Monday...
3 min read
Traditionally CPG brands have relied on supply chains and various forms of advertising to raise brand awareness and connect with customers. Messaging...
4 min read
Originally published 9/14/22; Updated [NEW DATE]Travel has changed. The way people travel, why they travel, and the experiences they seek have become...
4 min read
Travel rebound is happening, but it’s not smooth sailing. Flight delays, cancellations and lost luggage are frustrating even the most seasoned of...
4 min read
An ad is only as good as the experience that follows it. How does ours rate?
4 min read
Customer experience (CX) and sustainability are two of the leading trends currently impacting growth, customer loyalty and competitive advantage....
4 min read
The consumption of media has changed significantly in recent years. Where older generations grew up listening to the radio, reading newspapers and...
3 min read
Just as in 2022, improving customer experience (CX) and personalization remain high priorities for companies seeking new ways to reach their growth...
3 min read
According to PWC’s Consumer Insights Survey 2020, 36% of people surveyed spent more on entertainment and media during the pandemic. 60% confirmed...
