2 min read
Online Holiday Shopping Behavior: 2 Essential Marketing Strategies to Run Now
Part 2 of 3
2 min read
2022 Holiday Guide: 4 Tips to Build Your Holiday Testing Roadmap
Efforts made throughout the entire year help you prepare for the holidays. And historical and real-time data play a huge role in increasing...
3 min read
2022 Holiday Guide: Tips for Improving Ecommerce Holiday Conversions
Part 1 of 3 There’s no lack of conversion rate optimization (CRO) best practice guides out there. If you’re just getting started, guides like ...
3 min read
CX Optimization Strategies for Black Friday and Cyber Monday Promos
According to the National Retail Federation (NFR), the holiday season accounts for 20% of total annual retail sales. Black Friday and Cyber Monday...
3 min read
Customer Loyalty at the Speed of Now: A Blueprint for CPG Brands
Traditionally CPG brands have relied on supply chains and various forms of advertising to raise brand awareness and connect with customers. Messaging...
4 min read
Continuous Experimentation: Airbnb's Customer Experience Blueprint For Every Travel Company To Follow
Originally published 9/14/22; Updated [NEW DATE]Travel has changed. The way people travel, why they travel, and the experiences they seek have become...
4 min read
Reviving Wanderlust: How the Travel Industry Bounced Back Post-Pandemic
Travel rebound is happening, but it’s not smooth sailing. Flight delays, cancellations and lost luggage are frustrating even the most seasoned of...
4 min read
Performance Marketing No Longer Drives Value – Here’s What Does.
An ad is only as good as the experience that follows it. How does ours rate?
4 min read
What’s the Value in Connecting Sustainability and Customer Experience?
Customer experience (CX) and sustainability are two of the leading trends currently impacting growth, customer loyalty and competitive advantage....
4 min read
Is Experience Optimization the New Upsell for Increased CLTV From Existing Subscribers?
The consumption of media has changed significantly in recent years. Where older generations grew up listening to the radio, reading newspapers and...
3 min read
How AI Improves Website Personalization With Automated Insights and Actioning
Just as in 2022, improving customer experience (CX) and personalization remain high priorities for companies seeking new ways to reach their growth...
3 min read
Keeping Subscribers Engaged: Winning Retention Strategies in Media Streaming
According to PWC’s Consumer Insights Survey 2020, 36% of people surveyed spent more on entertainment and media during the pandemic. 60% confirmed...
5 min read
2022 State of Customer Experience: Mid-Year Update
Customer experience optimization is no longer a new trend. It’s now broadly recognized by most analyst firms as the key to achieving sustainable...