4 min read
With the announcement that Google Optimize and Optimize 360 will no longer be available after September 30, 2023, marketing leaders are hungry to find an alternatve tool to fill the soon-to-be vacant space within their tech stack.
3 min read
Artificial intelligence (AI) isn’t a futuristic concept anymore—it’s here, and it’s already changing how we approach and realize results regarding...
9 min read
Website personalization works to create unique customized experiences for individual visitors, aiming to move them further along the customer...
2 min read
Part 2 of 3
2 min read
Efforts made throughout the entire year help you prepare for the holidays. And historical and real-time data play a huge role in increasing...
3 min read
Part 1 of 3 There’s no lack of conversion rate optimization (CRO) best practice guides out there. If you’re just getting started, guides like ...
3 min read
According to the National Retail Federation (NFR), the holiday season accounts for 20% of total annual retail sales. Black Friday and Cyber Monday...
3 min read
Traditionally CPG brands have relied on supply chains and various forms of advertising to raise brand awareness and connect with customers. Messaging...
4 min read
Originally published 9/14/22; Updated [NEW DATE]Travel has changed. The way people travel, why they travel, and the experiences they seek have become...
4 min read
Travel rebound is happening, but it’s not smooth sailing. Flight delays, cancellations and lost luggage are frustrating even the most seasoned of...
4 min read
An ad is only as good as the experience that follows it. How does ours rate?
4 min read
Customer experience (CX) and sustainability are two of the leading trends currently impacting growth, customer loyalty and competitive advantage....
4 min read
The consumption of media has changed significantly in recent years. Where older generations grew up listening to the radio, reading newspapers and...
