3 min read
Exploring The Power of Human in the Loop AI
When ChatGPT, by OpenAI, burst onto the scene in late 2022, the volume of coverage, discussions, and debates around AI and what it means for the future surged.
2 min read
Top 3 Reasons Why Google Optimize Users are Choosing Evolv AI
With the discontinuation of Google Optimize and Optimize 360, marketing and e-commerce leaders are researching platforms that not only keep their...
4 min read
Google Optimize is Going Away. What Should You Do?
With the announcement that Google Optimize and Optimize 360 will no longer be available after September 30, 2023, marketing leaders are hungry to...
3 min read
The Future of Conversion Rate Optimization Reads "AI"
Artificial intelligence (AI) isn’t a futuristic concept anymore—it’s here, and it’s already changing how we approach and realize results regarding...
9 min read
Website Personalization: the Impact of AI on CX
Website personalization works to create unique customized experiences for individual visitors, aiming to move them further along the customer...
2 min read
Online Holiday Shopping Behavior: 2 Essential Marketing Strategies to Run Now
Part 2 of 3
2 min read
2022 Holiday Guide: 4 Tips to Build Your Holiday Testing Roadmap
Efforts made throughout the entire year help you prepare for the holidays. And historical and real-time data play a huge role in increasing...
3 min read
2022 Holiday Guide: Tips for Improving Ecommerce Holiday Conversions
Part 1 of 3 There’s no lack of conversion rate optimization (CRO) best practice guides out there. If you’re just getting started, guides like ...
3 min read
CX Optimization Strategies for Black Friday and Cyber Monday Promos
According to the National Retail Federation (NFR), the holiday season accounts for 20% of total annual retail sales. Black Friday and Cyber Monday...
3 min read
Customer Loyalty at the Speed of Now: A Blueprint for CPG Brands
Traditionally CPG brands have relied on supply chains and various forms of advertising to raise brand awareness and connect with customers. Messaging...
4 min read
Continuous Experimentation: Airbnb's Customer Experience Blueprint For Every Travel Company To Follow
Originally published 9/14/22; Updated [NEW DATE]Travel has changed. The way people travel, why they travel, and the experiences they seek have become...
4 min read
Reviving Wanderlust: How the Travel Industry Bounced Back Post-Pandemic
Travel rebound is happening, but it’s not smooth sailing. Flight delays, cancellations and lost luggage are frustrating even the most seasoned of...
4 min read
Performance Marketing No Longer Drives Value – Here’s What Does.
An ad is only as good as the experience that follows it. How does ours rate?