4 min read
Customer experience (CX) and sustainability are two of the leading trends currently impacting growth, customer loyalty and competitive advantage. Yet for decades sustainability has been bandied about as an unrealistic ideal. Something embraced by...
4 min read
The consumption of media has changed significantly in recent years. Where older generations grew up listening to the radio, reading newspapers and...
3 min read
Just as in 2022, improving customer experience (CX) and personalization remain high priorities for companies seeking new ways to reach their growth...
3 min read
According to PWC’s Consumer Insights Survey 2020, 36% of people surveyed spent more on entertainment and media during the pandemic. 60% confirmed...
5 min read
Customer experience optimization is no longer a new trend. It’s now broadly recognized by most analyst firms as the key to achieving sustainable...
4 min read
While brands continue to spend on digital ads to attract customers, conversion success needs to go beyond getting more clicks. Today’s consumers are...
3 min read
This is a state-of-the-art Philips TV—well at least it was in the 1970s. Full color, multi-channel and featuring a remote control. Mounted in a...
2 min read
With June being Pride month and remembering Juneteenth, it’s also a time when many companies reflect on their Diversity, Equality and Inclusivity...
4 min read
The probability of selling to an existing customer is between 60% and 70%. The probability of selling to a new customer is between 5% and 20%. Here’s...
4 min read
It’s common business practice when looking to achieve outcomes at scale to default to an approach of “majority rules”. Marketers look for the highest...
1 min read
A big initiative for us this year is to continue to deliver easier ways to understand the progress of your experiments and get actionable insights....
4 min read
AI can give brands the opportunity to harness massive amounts of data and continuously learn what’s driving business impact in a fraction of the time...
4 min read
For brands, competition is increasing on all fronts. It’s a challenging task to attract a customer’s attention enough to get them to click through to...
