4 min read
While brands continue to spend on digital ads to attract customers, conversion success needs to go beyond getting more clicks. Today’s consumers are well-informed, digitally savvy and weary—not taking marketing messaging at face value. Converting...
3 min read
This is a state-of-the-art Philips TV—well at least it was in the 1970s. Full color, multi-channel and featuring a remote control. Mounted in a...
2 min read
With June being Pride month and remembering Juneteenth, it’s also a time when many companies reflect on their Diversity, Equality and Inclusivity...
4 min read
The probability of selling to an existing customer is between 60% and 70%. The probability of selling to a new customer is between 5% and 20%. Here’s...
4 min read
It’s common business practice when looking to achieve outcomes at scale to default to an approach of “majority rules”. Marketers look for the highest...
1 min read
A big initiative for us this year is to continue to deliver easier ways to understand the progress of your experiments and get actionable insights....
4 min read
AI can give brands the opportunity to harness massive amounts of data and continuously learn what’s driving business impact in a fraction of the time...
4 min read
For brands, competition is increasing on all fronts. It’s a challenging task to attract a customer’s attention enough to get them to click through to...
3 min read
Analyst reports consistently discuss customer experience (CX) as a business priority. At first glance, CX appears to be the silver bullet for...
4 min read
Updated April 10, 2023 Across all industries, customer experience (CX) has become the focal point for brands looking for a competitive advantage. It...
3 min read
In the complex world of digital customer experiences (CX), brands are working hard to understand customer intent and meet growing demands for...
3 min read
Imagine falling overboard in the middle of the night into the vast Indian Ocean due to acute seasickness and then spending the next 29 hours...
3 min read
It’s an accepted reality that third-party cookies’ days are numbered. It’s not just being ushered in by GDPR or CCPA or the fact that Google is...
