4 min read
With the amount of attention generative AI gets, it isn’t easy to imagine future creative work void of advancements. That’s why, rather than fearing its capabilities and subscribing to the moral panic of AI replacing large swaths of job...
3 min read
If you can, think way back to 2008 when Apple first launched its App Store. At its inception, there were a fraction of the downloads we have today as...
5 min read
Over the past decade, personalization shifted from a nice-to-have for businesses to a must-have, and there is plenty of data to back it up. A 2021...
3 min read
As technology advances, so do conversations around what impact innovation has on human labor. This has been the case since at least the 16th century....
3 min read
In an increasingly competitive marketplace, it’s critical to provide an excellent customer experience (CX). That’s never been truer than now, as many...
3 min read
The world’s most successful brands don’t just claim to be “customer-obsessed,” they are customer-obsessed — and they prove it with every online,...
Businesses across all sectors are delving into the applications of AI for boosting productivity and enhancing digital touchpoints to meet the...
A/B testing has been a part of conversion rate optimization tactics for years, but despite the evolution of marketing technologies over the years,...
4 min read
Personalization in marketing has continued to evolve with customer purchasing patterns and demands. From its beginnings in the familiar corner shop...
3 min read
Have you ever had a favorite café, restaurant or bar? Maybe you go back frequently because the servers know you by name. They know how you like your...
3 min read
Businesses can't afford to view personalization as a luxury. There are currently as many as 24 million e-commerce sites vying for customers’ limited...
3 min read
When ChatGPT, by OpenAI, burst onto the scene in late 2022, the volume of coverage, discussions, and debates around AI and what it means for the...
2 min read
With the discontinuation of Google Optimize and Optimize 360, marketing and e-commerce leaders are researching platforms that not only keep their...
