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With the discontinuation of Google Optimize and Optimize 360, marketing and e-commerce leaders are researching platforms that not only keep their experimentation roadmaps on track, but what options can give additional value for their testing,...
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With the announcement that Google Optimize and Optimize 360 will no longer be available after September 30, 2023, marketing leaders are hungry to...
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Artificial intelligence (AI) isn’t a futuristic concept anymore—it’s here, and it’s already changing how we approach and realize results regarding...
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Website personalization works to create unique customized experiences for individual visitors, aiming to move them further along the customer...
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Part 2 of 3
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Efforts made throughout the entire year help you prepare for the holidays. And historical and real-time data play a huge role in increasing...
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Part 1 of 3 There’s no lack of conversion rate optimization (CRO) best practice guides out there. If you’re just getting started, guides like ...
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According to the National Retail Federation (NFR), the holiday season accounts for 20% of total annual retail sales. Black Friday and Cyber Monday...
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Traditionally CPG brands have relied on supply chains and various forms of advertising to raise brand awareness and connect with customers. Messaging...
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Originally published 9/14/22; Updated [NEW DATE]Travel has changed. The way people travel, why they travel, and the experiences they seek have become...
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Travel rebound is happening, but it’s not smooth sailing. Flight delays, cancellations and lost luggage are frustrating even the most seasoned of...
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An ad is only as good as the experience that follows it. How does ours rate?
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Customer experience (CX) and sustainability are two of the leading trends currently impacting growth, customer loyalty and competitive advantage....
