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Have you ever had a favorite café, restaurant or bar? Maybe you go back frequently because the servers know you by name. They know how you like your drink. You trust their opinion when they recommend new menu items because you feel seen and taken...
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Businesses can't afford to view personalization as a luxury. There are currently as many as 24 million e-commerce sites vying for customers’ limited...
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When ChatGPT, by OpenAI, burst onto the scene in late 2022, the volume of coverage, discussions, and debates around AI and what it means for the...
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With the discontinuation of Google Optimize and Optimize 360, marketing and e-commerce leaders are researching platforms that not only keep their...
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With the announcement that Google Optimize and Optimize 360 will no longer be available after September 30, 2023, marketing leaders are hungry to...
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Artificial intelligence (AI) isn’t a futuristic concept anymore—it’s here, and it’s already changing how we approach and realize results regarding...
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Website personalization works to create unique customized experiences for individual visitors, aiming to move them further along the customer...
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Part 2 of 3
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Efforts made throughout the entire year help you prepare for the holidays. And historical and real-time data play a huge role in increasing...
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Part 1 of 3 There’s no lack of conversion rate optimization (CRO) best practice guides out there. If you’re just getting started, guides like ...
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According to the National Retail Federation (NFR), the holiday season accounts for 20% of total annual retail sales. Black Friday and Cyber Monday...
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Traditionally CPG brands have relied on supply chains and various forms of advertising to raise brand awareness and connect with customers. Messaging...
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Originally published 9/14/22; Updated [NEW DATE]Travel has changed. The way people travel, why they travel, and the experiences they seek have become...
