5 min read
Over the past decade, personalization shifted from a nice-to-have for businesses to a must-have, and there is plenty of data to back it up. A 2021 McKinsey & Company survey found 78% of consumers prefer brands that personalize the experience and are...
3 min read
As technology advances, so do conversations around what impact innovation has on human labor. This has been the case since at least the 16th century....
3 min read
In an increasingly competitive marketplace, it’s critical to provide an excellent customer experience (CX). That’s never been truer than now, as many...
3 min read
The world’s most successful brands don’t just claim to be “customer-obsessed,” they are customer-obsessed — and they prove it with every online,...
Businesses across all sectors are delving into the applications of AI for boosting productivity and enhancing digital touchpoints to meet the...
A/B testing has been a part of conversion rate optimization tactics for years, but despite the evolution of marketing technologies over the years,...
4 min read
Personalization in marketing has continued to evolve with customer purchasing patterns and demands. From its beginnings in the familiar corner shop...
3 min read
Have you ever had a favorite café, restaurant or bar? Maybe you go back frequently because the servers know you by name. They know how you like your...
3 min read
Businesses can't afford to view personalization as a luxury. There are currently as many as 24 million e-commerce sites vying for customers’ limited...
3 min read
When ChatGPT, by OpenAI, burst onto the scene in late 2022, the volume of coverage, discussions, and debates around AI and what it means for the...
2 min read
With the discontinuation of Google Optimize and Optimize 360, marketing and e-commerce leaders are researching platforms that not only keep their...
4 min read
With the announcement that Google Optimize and Optimize 360 will no longer be available after September 30, 2023, marketing leaders are hungry to...
3 min read
Artificial intelligence (AI) isn’t a futuristic concept anymore—it’s here, and it’s already changing how we approach and realize results regarding...
