Retail is on the cusp of a new era. Driven by the remarkable capabilities of artificial intelligence (AI), personalized engagement, innovation, and a deeper understanding of shopper preferences will evolve faster than ever before.This week CEO...
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There’s something even more powerful than generative AI, and it's called causal AI.
4 min read
With the amount of attention generative AI gets, it isn’t easy to imagine future creative work void of advancements. That’s why, rather than fearing...
3 min read
If you can, think way back to 2008 when Apple first launched its App Store. At its inception, there were a fraction of the downloads we have today as...
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Over the past decade, personalization shifted from a nice-to-have for businesses to a must-have, and there is plenty of data to back it up. A 2021...
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As technology advances, so do conversations around what impact innovation has on human labor. This has been the case since at least the 16th century....
3 min read
In an increasingly competitive marketplace, it’s critical to provide an excellent customer experience (CX). That’s never been truer than now, as many...
3 min read
The world’s most successful brands don’t just claim to be “customer-obsessed,” they are customer-obsessed — and they prove it with every online,...
Businesses across all sectors are delving into the applications of AI for boosting productivity and enhancing digital touchpoints to meet the...
A/B testing has been a part of conversion rate optimization tactics for years, but despite the evolution of marketing technologies over the years,...
4 min read
Personalization in marketing has continued to evolve with customer purchasing patterns and demands. From its beginnings in the familiar corner shop...
3 min read
Have you ever had a favorite café, restaurant or bar? Maybe you go back frequently because the servers know you by name. They know how you like your...
3 min read
Businesses can't afford to view personalization as a luxury. There are currently as many as 24 million e-commerce sites vying for customers’ limited...
