A/B testing has been a part of conversion rate optimization tactics for years, but despite the evolution of marketing technologies over the years, A/B tactics have remained largely unchanged.
Until now.
With the rise of AI-led technologies, marketers, experimenters, and product teams now have the ability to modernize legacy A/B tactics to amplify scale and productivity.
Evolv AI’s CEO, Michael Scharff, sits down with Retail Technology Insider to discuss the benefits of AI for A/B testing, and how adopting AI can drive more loyalty, revenue, and conversions for your organization.
