Take A/B Testing to the Next Level with AI

Take A/B Testing to the Next Level with AI

Table of Contents

A/B testing has been a part of conversion rate optimization tactics for years, but despite the evolution of marketing technologies over the years, A/B tactics have remained largely unchanged.

Until now.

With the rise of AI-led technologies, marketers, experimenters, and product teams now have the ability to modernize legacy A/B tactics to amplify scale and productivity.

Evolv AI’s CEO, Michael Scharff, sits down with Retail Technology Insider to discuss the benefits of AI for A/B testing,  and how adopting AI can drive more loyalty, revenue, and conversions for your organization.

Read the full story on Retail Technology Insider.

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2 min read

What is Realized Performance in Experimentation?

Evolv AI offers a number of ways to understand how your optimization is performing overall. One of these indicators is realized performance, which...

AI in UX Design: Revolutionizing the User Experience Design Process

6 min read

AI in UX Design: Revolutionizing the User Experience Design Process

The user experience design process is evolving at an unprecedented rate, largely driven by advances in artificial intelligence (AI). As businesses...

AI Marketing Strategies for Enhanced Engagement

10 min read

AI Marketing Strategies for Enhanced Engagement

Technological advancements have markedly influenced the evolution of marketing strategies and their impact on customer engagement, with artificial...