1 min read
Causal AI is the New Must-Have for Deeper Marketing Insights
There’s something even more powerful than generative AI, and it's called causal AI.
4 min read
Will Generative AI Change Design, or Will Designers Change Generative AI
With the amount of attention generative AI gets, it isn’t easy to imagine future creative work void of advancements. That’s why, rather than fearing...
3 min read
Generative AI Trends and Use Cases to Follow
If you can, think way back to 2008 when Apple first launched its App Store. At its inception, there were a fraction of the downloads we have today as...
5 min read
Optimizing the Ecommerce Customer Journey With AI-Driven Personalization
Over the past decade, personalization shifted from a nice-to-have for businesses to a must-have, and there is plenty of data to back it up. A 2021...
3 min read
Exploring the Possibilities of Generative AI in 2023
As technology advances, so do conversations around what impact innovation has on human labor. This has been the case since at least the 16th century....
3 min read
AI Is Changing the Customer Experience—Here’s How
In an increasingly competitive marketplace, it’s critical to provide an excellent customer experience (CX). That’s never been truer than now, as many...
3 min read
How to Achieve Organizational Goal Alignment Amid Personalization Challenges
The world’s most successful brands don’t just claim to be “customer-obsessed,” they are customer-obsessed — and they prove it with every online,...
How Intelligent Experimentation Is Revolutionizing the Retail Industry
Businesses across all sectors are delving into the applications of AI for boosting productivity and enhancing digital touchpoints to meet the...
Take A/B Testing to the Next Level with AI
A/B testing has been a part of conversion rate optimization tactics for years, but despite the evolution of marketing technologies over the years,...
4 min read
How to Maximize the Personalized Customer Experience
Personalization in marketing has continued to evolve with customer purchasing patterns and demands. From its beginnings in the familiar corner shop...
3 min read
5 Digital Customer Experience Trends to Consider in 2023
Have you ever had a favorite café, restaurant or bar? Maybe you go back frequently because the servers know you by name. They know how you like your...
3 min read
To Keep Up With Customer Personalization, You Need AI
Businesses can't afford to view personalization as a luxury. There are currently as many as 24 million e-commerce sites vying for customers’ limited...
3 min read
Exploring The Power of Human in the Loop AI
When ChatGPT, by OpenAI, burst onto the scene in late 2022, the volume of coverage, discussions, and debates around AI and what it means for the...