Performance Marketing No Longer Drives Value – Here’s What Does.

4 min read

Performance Marketing No Longer Drives Value – Here’s What Does.

An ad is only as good as the experience that follows it. How does ours rate?

What’s the Value in Connecting Sustainability and Customer Experience?

4 min read

What’s the Value in Connecting Sustainability and Customer Experience?

Customer experience (CX) and sustainability are two of the leading trends currently impacting growth, customer loyalty and competitive advantage....

Is Experience Optimization the New Upsell for Increased CLTV From Existing Subscribers?

4 min read

Is Experience Optimization the New Upsell for Increased CLTV From Existing Subscribers?

The consumption of media has changed significantly in recent years. Where older generations grew up listening to the radio, reading newspapers and...

How AI Improves Website Personalization With Automated Insights and Actioning

3 min read

How AI Improves Website Personalization With Automated Insights and Actioning

Just as in 2022, improving customer experience (CX) and personalization remain high priorities for companies seeking new ways to reach their growth...

Keeping Subscribers Engaged: Winning Retention Strategies in Media Streaming

3 min read

Keeping Subscribers Engaged: Winning Retention Strategies in Media Streaming

According to PWC’s Consumer Insights Survey 2020, 36% of people surveyed spent more on entertainment and media during the pandemic. 60% confirmed...

2022 State of Customer Experience: Mid-Year Update

5 min read

2022 State of Customer Experience: Mid-Year Update

Customer experience optimization is no longer a new trend. It’s now broadly recognized by most analyst firms as the key to achieving sustainable...

Why Landing Page Optimization is Critical for ROAS

4 min read

Why Landing Page Optimization is Critical for ROAS

While brands continue to spend on digital ads to attract customers, conversion success needs to go beyond getting more clicks. Today’s consumers are...

What's The Most Effective Way to Optimize Digital Experiences?

3 min read

What's The Most Effective Way to Optimize Digital Experiences?

This is a state-of-the-art Philips TV—well at least it was in the 1970s. Full color, multi-channel and featuring a remote control. Mounted in a...

How Evolv AI is Delivering on Diversity and Inclusion

2 min read

How Evolv AI is Delivering on Diversity and Inclusion

With June being Pride month and remembering Juneteenth, it’s also a time when many companies reflect on their Diversity, Equality and Inclusivity...

Revitalize Your Renewal Strategy With CX Experimentation

4 min read

Revitalize Your Renewal Strategy With CX Experimentation

The probability of selling to an existing customer is between 60% and 70%. The probability of selling to a new customer is between 5% and 20%. Here’s...

5 Elements of Optimizing for Personalized CX

4 min read

5 Elements of Optimizing for Personalized CX

It’s common business practice when looking to achieve outcomes at scale to default to an approach of “majority rules”. Marketers look for the highest...

Product Update: New Executive Reports

1 min read

Product Update: New Executive Reports

A big initiative for us this year is to continue to deliver easier ways to understand the progress of your experiments and get actionable insights....

How Experimentation can Improve Customer Loyalty and Grow CLV

4 min read

How Experimentation can Improve Customer Loyalty and Grow CLV

AI can give brands the opportunity to harness massive amounts of data and continuously learn what’s driving business impact in a fraction of the time...