3 min read
Imagine this scenario. The digital assets you’ve created as conversion points for your customers need improvement. You’re unsure what changes will generate positive outcomes. You could guess, and run the risk of breaking experiences that are working...
3 min read
When you think of design, you may think of something aesthetically pleasing. But good design is much more than that. It’s a functional experience...
Retail is on the cusp of a new era. Driven by the remarkable capabilities of artificial intelligence (AI), personalized engagement, innovation, and a...
1 min read
There’s something even more powerful than generative AI, and it's called causal AI.
4 min read
With the amount of attention generative AI gets, it isn’t easy to imagine future creative work void of advancements. That’s why, rather than fearing...
3 min read
If you can, think way back to 2008 when Apple first launched its App Store. At its inception, there were a fraction of the downloads we have today as...
5 min read
Over the past decade, personalization shifted from a nice-to-have for businesses to a must-have, and there is plenty of data to back it up. A 2021...
3 min read
As technology advances, so do conversations around what impact innovation has on human labor. This has been the case since at least the 16th century....
3 min read
In an increasingly competitive marketplace, it’s critical to provide an excellent customer experience (CX). That’s never been truer than now, as many...
3 min read
The world’s most successful brands don’t just claim to be “customer-obsessed,” they are customer-obsessed — and they prove it with every online,...
Businesses across all sectors are delving into the applications of AI for boosting productivity and enhancing digital touchpoints to meet the...
A/B testing has been a part of conversion rate optimization tactics for years, but despite the evolution of marketing technologies over the years,...
4 min read
Personalization in marketing has continued to evolve with customer purchasing patterns and demands. From its beginnings in the familiar corner shop...
