10 min read
Enhancing ROAS Through Post-Click Optimization Techniques
Are you struggling to transform clicks into conversions despite hefty digital ad spend? You're not alone. In fact, according to WordStream, the...
There’s something even more powerful than generative AI, and it's called causal AI.
This subset or approach within “causal Inference” — an area that focuses on understanding the cause-and-effect relationship of independent variables within a larger system – can provide deeper marketing insights, helping us understand relationships between variables and outcomes in complex systems.
While generative AI continues to delight and disrupt in areas such as content creation and advertising, causal AI shifts our focus to measuring and optimizing performance.
Causal AI enables you to:
In this article, Tyler Foster, CTO and President of Evolv AI, explores how causal AI can provide deeper marketing insights, helping us understand relationships between variables and outcomes in complex systems.
10 min read
Are you struggling to transform clicks into conversions despite hefty digital ad spend? You're not alone. In fact, according to WordStream, the...
3 min read
A recent report predicts 9% growth in retail in 2021 which puts it at its highest level in 20 years.
5 min read
With the amount of attention generative AI gets, it isn’t easy to imagine future creative work void of advancements. That’s why, rather than fearing...
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Speed matters—to both website visitors and existing customers, which is why brands that get it right benefit from higher conversions. But in the...