1 min read

Causal AI is the New Must-Have for Deeper Marketing Insights

Causal AI is the New Must-Have for Deeper Marketing Insights

There’s something even more powerful than generative AI, and it's called causal AI. 

This subset or approach within “causal Inference” — an area that focuses on understanding the cause-and-effect relationship of independent variables within a larger system – can provide deeper marketing insights, helping us understand relationships between variables and outcomes in complex systems. 

While generative AI continues to delight and disrupt in areas such as content creation and advertising, causal AI shifts our focus to measuring and optimizing performance.

Causal AI enables you to:

  • Go beyond simple correlation analysis to uncover the cause-and-effect relationships between marketing efforts and outcomes.
  • Create, test and validate multiple hypotheses with higher accuracy.

In this article, Tyler Foster, CTO and President of Evolv AI, explores how causal AI can provide deeper marketing insights, helping us understand relationships between variables and outcomes in complex systems. 

Read the full article on CMSWire

AI Is Changing the Customer Experience—Here’s How

4 min read

AI Is Changing the Customer Experience—Here’s How

In an increasingly competitive marketplace, it’s critical to provide an excellent customer experience (CX). That’s never been truer than now, as many...

Personalization and Customer Experience—Strategy vs Reality

3 min read

Personalization and Customer Experience—Strategy vs Reality

Today, if you get into a discussion about the top trends driving business growth; digital transformation, customer experience or personalization are...

Designing Delight: Elevating Customer Experience in Retail Banking through Simplicity and Personalization

3 min read

Designing Delight: Elevating Customer Experience in Retail Banking through Simplicity and Personalization

Coming out of 2020, there have been some significant shifts in how people bank and how financial services companies are improving their customer...