Digital experience strategy & insights from Evolv AI

Optimizing the Ecommerce Customer Journey With AI-Driven Personalization

5 min read

Optimizing the Ecommerce Customer Journey With AI-Driven Personalization

Over the past decade, personalization shifted from a nice-to-have for businesses to a must-have, and there is plenty of data to back it up. A 2021 McKinsey & Company survey found 78% of consumers prefer brands that personalize the experience and are...

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Exploring the Possibilities of Generative AI in 2023

3 min read

Exploring the Possibilities of Generative AI in 2023

As technology advances, so do conversations around what impact innovation has on human labor. This has been the case since at least the 16th century....

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AI Is Changing the Customer Experience—Here’s How

3 min read

AI Is Changing the Customer Experience—Here’s How

In an increasingly competitive marketplace, it’s critical to provide an excellent customer experience (CX). That’s never been truer than now, as many...

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How to Achieve Organizational Goal Alignment Amid Personalization Challenges

3 min read

How to Achieve Organizational Goal Alignment Amid Personalization Challenges

The world’s most successful brands don’t just claim to be “customer-obsessed,” they are customer-obsessed — and they prove it with every online,...

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How Intelligent Experimentation Is Revolutionizing the Retail Industry

How Intelligent Experimentation Is Revolutionizing the Retail Industry

Businesses across all sectors are delving into the applications of AI for boosting productivity and enhancing digital touchpoints to meet the...

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Take A/B Testing to the Next Level with AI

Take A/B Testing to the Next Level with AI

A/B testing has been a part of conversion rate optimization tactics for years, but despite the evolution of marketing technologies over the years,...

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How to Maximize the Personalized Customer Experience

4 min read

How to Maximize the Personalized Customer Experience

Personalization in marketing has continued to evolve with customer purchasing patterns and demands. From its beginnings in the familiar corner shop...

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5 Digital Customer Experience Trends to Consider in 2023

3 min read

5 Digital Customer Experience Trends to Consider in 2023

Have you ever had a favorite café, restaurant or bar? Maybe you go back frequently because the servers know you by name. They know how you like your...

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To Keep Up With Customer Personalization, You Need AI

3 min read

To Keep Up With Customer Personalization, You Need AI

Businesses can't afford to view personalization as a luxury. There are currently as many as 24 million e-commerce sitesvying for customers’ limited...

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Exploring The Power of Human-in-the-Loop AI

3 min read

Exploring The Power of Human-in-the-Loop AI

When ChatGPT, by OpenAI, burst onto the scene in late 2022, the volume of coverage, discussions, and debates around AI and what it means for the...

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Top 3 Reasons Why Google Optimize Users are Choosing Evolv AI

2 min read

Top 3 Reasons Why Google Optimize Users are Choosing Evolv AI

With the discontinuation of Google Optimize and Optimize 360, marketing and e-commerce leaders are researching platforms that not only keep their...

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Google Optimize is Going Away. What Should You Do?

4 min read

Google Optimize is Going Away. What Should You Do?

With the announcement that Google Optimize and Optimize 360 will no longer be available after September 30, 2023, marketing leaders are hungry to...

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The Future of Conversion Rate Optimization Reads

3 min read

The Future of Conversion Rate Optimization Reads "AI"

Artificial intelligence (AI) isn’t a futuristic concept anymore—it’s here, and it’s already changing how we approach and realize results regarding...

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