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Experience the Magic of Generative AI for Active Learning
Evolv AI’s active learning platform follows the design thinking framework to maximize the velocity of experimentation and increase the performance of...
In recent years, subscription-based brands and retailers like Netflix, Gmail, and Airbnb have adopted single-page applications (SPA) to reduce site load times and offer uninterrupted, seamless, fast, and highly tailored experiences online.
The architecture of single-page applications makes it easier for developers to build, and deploy, experiences with the front-end completely independent from the underlying back-end technology, which is mission-critical for businesses that need to ensure the customers log in, register, purchase, and tracking of orders process remains friction-free, even as other areas of a website mature.
While there are many upsides to SPA frameworks like React, Vue.js, Angular, Meteor, Backbone, Ember, Knockout, and Aurelia, there are also challenges businesses must overcome. Especially as it relates to experimentation.
Traditionally, A/B testing software and other personalization platforms are ill-equipped to work with SPAs due to the differences in how pages load with an SPA versus a multi-page application. With an SPA, the page load time is faster because the page doesn’t actually reload. Instead, it updates locally in a browser, causing two issues during experimentation:
Evolv AI’s technology solves these issues.
Evolv AI takes an API-first approach, making experimentation compatible with single-page applications by decoupling content from presentation experiences and preserving context. Going a step beyond this approach is Evolv AI’s Mutate Library, which allows end users to not only experiment with SPA easier but also enables them to make persistent changes through a visual editor:
With an SPA, you expect changes to happen on multiple pages at any time. It can be very challenging for someone to create a variant that knows when to apply or reapply, but if not handled, an incorrect page version will appear. Evolv AI handles the changes, so you don’t have to. Learn more about setting up Mutate here.
Evolv AI also offers a host of AI-led experimentation services to simplify SPA experimentation even further:
For more information, check out this technical deep dive on how to integrate React. For more information on the SPA framework you leverage, book a time to speak with an expert.
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Evolv AI’s active learning platform follows the design thinking framework to maximize the velocity of experimentation and increase the performance of...
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