3 min read
2022 Holiday Guide: 4 Tips to Build Your Holiday Testing Roadmap
Efforts made throughout the entire year help you prepare for the holidays. And historical and real-time data play a huge role in increasing...
Part 1 of 3
There’s no lack of conversion rate optimization (CRO) best practice guides out there. If you’re just getting started, guides like HubSpot’s Get Started Guide, or CRO Tips for Low Traffic Websites, and even Neil Patel’s Best Practices can be helpful reads for all-year CRO. However, when it comes to the holidays you’ll need to adopt a slightly different mode of thinking.
In this three-part series, we’re arming you with ideas, checklists, and approaches to help you prepare for the impacts on optimization and testing through the lens of the holiday season.
Our customers who consider these factors consistently outperform internal benchmarks and industry averages over the critical holiday period.
To help craft your CRO strategy, keep in mind these unique year-round factors that need special consideration during the holidays:
Some tactics that are proven to increase conversions no matter what the time of year. These are specific areas to pay attention to, test, or optimize this holiday season.
If these elements aren’t already on your website, add them now. There’s still time!
With so many elements to consider when aiming to improve e-commerce holiday conversion rates, marketers are tasked with combining their expertise with testing tools to improve and scale personalization. Optimizing for unique shopping experiences with a well-rounded marketing stack is worth investing in. If you’re ready to take advantage of the fast approaching holiday traffic, chat with one of our experts to learn about the full lineup of tools available for you.
Looking for a few more tips? Continue reading the next parts in our series:
Also, be sure to check out our free ebook: CRO Holiday Checklist
3 min read
Efforts made throughout the entire year help you prepare for the holidays. And historical and real-time data play a huge role in increasing...
3 min read
Part 2 of 3
3 min read
A recent report predicts 9% growth in retail in 2021 which puts it at its highest level in 20 years.