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It’s common business practice when looking to achieve outcomes at scale to default to an approach of “majority rules”. Marketers look for the highest averages, common traits in the largest segment of consumers, or the typical buying behaviors of a...
1 min read
A big initiative for us this year is to continue to deliver easier ways to understand the progress of your experiments and get actionable insights....
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AI can give brands the opportunity to harness massive amounts of data and continuously learn what’s driving business impact in a fraction of the time...
4 min read
For brands, competition is increasing on all fronts. It’s a challenging task to attract a customer’s attention enough to get them to click through to...
3 min read
Analyst reports consistently discuss customer experience (CX) as a business priority. At first glance, CX appears to be the silver bullet for...
4 min read
Updated April 10, 2023 Across all industries, customer experience (CX) has become the focal point for brands looking for a competitive advantage. It...
3 min read
In the complex world of digital customer experiences (CX), brands are working hard to understand customer intent and meet growing demands for...
3 min read
Imagine falling overboard in the middle of the night into the vast Indian Ocean due to acute seasickness and then spending the next 29 hours...
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It’s an accepted reality that third-party cookies’ days are numbered. It’s not just being ushered in by GDPR or CCPA or the fact that Google is...
4 min read
As the business world continues to evolve into a hybrid, remote workspace, Telcos are acutely aware of their vital role in keeping everyone and...
2 min read
We are off to an exciting start for 2022 with a number of new capabilities and features available and coming soon. If you have any questions about...
3 min read
Modern digital lifestyles are built on a myriad of connections. As much as it’s convenient for customers to log-in and shop online, the ability of...
4 min read
As much as Consumer Packaged Goods (CPG) companies continually seek to expand their market share and household penetration, it is not an easy task....
