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The demand for personalization as a key element of a successful customer experience (CX) is not new. Heading into 2022, it is now one of the biggest influencing factors for consumers which indicates two key factors:
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As brands seek to understand more about customer behavior, it’s becoming increasingly apparent that many influencing factors are interrelated. In the...
3 min read
The shift in customer preferences from in-store to digital channels has presented both challenges and opportunities for brands across many industries...
3 min read
In 2020, the value of the second-hand clothing market was estimated at US $27 billion and is expected to grow to $77 billion by 2025 according to an...
3 min read
Co-Authored by: Jeff Burton (Full Cup Creative) and Dawn Ridge (Evolv AI) The increasing shift by consumers to use digital channels is undeniable....
4 min read
There is a huge opportunity to improve the customer experience (CX) for clients in the healthcare insurance industry. But given the complexities...
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The 2021 holiday shopping season was predicted to be a bumper year and it didn’t disappoint. Despite supply chain challenges and ongoing concerns...
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Having already navigated two turbulent years, most CEOs are feeling the pressure to sustain growth amid continued disruptions. A December 2021 survey...
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As we start the new year it’s a good time to reflect on what has changed in customer experience (CX) and unpack emerging trends for the year ahead.
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While brands are busy navigating the expectations of current customers), the next generation of shoppers are already quietly equipping themselves...
2 min read
It’s almost 2022! For many, 2021 has felt like a rollercoaster ride and continuation from 2020, with everything spinning and speeding up and feeling...
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2020 was the year that propelled digital transformation as companies had to pivot and quickly rely on e-commerce as a primary channel. In a matter of...
4 min read
According to Statistica, fashion e-commerce revenue accounted for $110.6 billion in sales in 2020. This despite a 15–20% decline in revenue predicted...
