3 min read
With 80% of customers more likely to buy from brands that provide a tailored experience, many brands rate personalization as their Number 1 priority. Yet they report struggling to get measurable value out of their personalization efforts due to the...
3 min read
“He who holds the money, holds the power.”
3 min read
Today’s customers are always on, always connected and it’s changing how they use and shop for digital devices. 2020 was a wake-up call when life...
2 min read
Here’s an alarming statistic: 95% of product teams believe their websites are easy to use, but 43% of customers disagree. From this, it’s clear that...
2 min read
If driving revenue growth is the end goal, then improving the attach rate is one of the strategies to get there. Attach rate or product affinity...
3 min read
45.9% of companies are prioritizing customer experience (CX) as part of their business growth strategy.
3 min read
The majority of marketers believe that personalization can improve customer experience (CX) and increase conversions. In fact, 90% of US customers...
3 min read
In a world where customer expectations are constantly on the rise and marketplace competition is heating up, websites have an important role to play...
3 min read
In the competitive world of e-commerce, it’s not enough to have a website that showcases products or services. What matters more is serving up great...
3 min read
It’s said that the greatest opportunities exist in the most challenging of times, and the strongest relationships are forged when we put the...
2 min read
In 2020, the total value of payments made using a mobile device reached $503 billion. This highlights just one of the trends driving digital...
3 min read
For customers to be able to enjoy an above average media viewing experience, it used to depend on the TV and entertainment set up, location and the...
2 min read
While global travel may have been severely restricted in the past 18 months, travel companies have not been sitting idle. Even before the pandemic,...
