Take A/B Testing to the Next Level with AI
A/B testing has been a part of conversion rate optimization tactics for years, but despite the evolution of marketing technologies over the years, A/B tactics have remained largely unchanged.
4 min read
How to Maximize the Personalized Customer Experience
Personalization in marketing has continued to evolve with customer purchasing patterns and demands. From its beginnings in the familiar corner shop...
3 min read
5 Digital Customer Experience Trends to Consider in 2023
Have you ever had a favorite café, restaurant or bar? Maybe you go back frequently because the servers know you by name. They know how you like your...
3 min read
To Keep Up With Customer Personalization, You Need AI
Businesses can't afford to view personalization as a luxury. There are currently as many as 24 million e-commerce sites vying for customers’ limited...
3 min read
Exploring The Power of Human in the Loop AI
When ChatGPT, by OpenAI, burst onto the scene in late 2022, the volume of coverage, discussions, and debates around AI and what it means for the...
2 min read
Top 3 Reasons Why Google Optimize Users are Choosing Evolv AI
With the discontinuation of Google Optimize and Optimize 360, marketing and e-commerce leaders are researching platforms that not only keep their...
4 min read
Google Optimize is Going Away. What Should You Do?
With the announcement that Google Optimize and Optimize 360 will no longer be available after September 30, 2023, marketing leaders are hungry to...
3 min read
The Future of Conversion Rate Optimization Reads "AI"
Artificial intelligence (AI) isn’t a futuristic concept anymore—it’s here, and it’s already changing how we approach and realize results regarding...
9 min read
Website Personalization: the Impact of AI on CX
Website personalization works to create unique customized experiences for individual visitors, aiming to move them further along the customer...
2 min read
Online Holiday Shopping Behavior: 2 Essential Marketing Strategies to Run Now
Part 2 of 3
2 min read
2022 Holiday Guide: 4 Tips to Build Your Holiday Testing Roadmap
Efforts made throughout the entire year help you prepare for the holidays. And historical and real-time data play a huge role in increasing...
3 min read
2022 Holiday Guide: Tips for Improving Ecommerce Holiday Conversions
Part 1 of 3 There’s no lack of conversion rate optimization (CRO) best practice guides out there. If you’re just getting started, guides like ...
3 min read
CX Optimization Strategies for Black Friday and Cyber Monday Promos
According to the National Retail Federation (NFR), the holiday season accounts for 20% of total annual retail sales. Black Friday and Cyber Monday...