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Part 1 of 3 There’s no lack of conversion rate optimization (CRO) best practice guides out there. If you’re just getting started, guides like HubSpot’s Get Started Guide, or CRO Tips for Low Traffic Websites, and even Neil Patel’s Best Practices can...
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According to the National Retail Federation (NFR), the holiday season accounts for 20% of total annual retail sales. Black Friday and Cyber Monday...
3 min read
Traditionally CPG brands have relied on supply chains and various forms of advertising to raise brand awareness and connect with customers. Messaging...
4 min read
Travel has changed. The way people travel, why they travel and the experiences they’re looking for have become much more personalized. Destinations...
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Travel rebound is happening, but it’s not smooth sailing. Flight delays, cancellations and lost luggage are frustrating even the most seasoned of...
4 min read
An ad is only as good as the experience that follows it. How does ours rate?
4 min read
Customer experience (CX) and sustainability are two of the leading trends currently impacting growth, customer loyalty and competitive advantage....
4 min read
The consumption of media has changed significantly in recent years. Where older generations grew up listening to the radio, reading newspapers and...
3 min read
Just as in 2022, improving customer experience (CX) and personalization remain high priorities for companies seeking new ways to reach their growth...
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According to PWC’s Consumer Insights Survey 2020, 36% of people surveyed spent more on entertainment and media during the pandemic. 60% confirmed...
5 min read
Customer experience optimization is no longer a new trend. It’s now broadly recognized by most analyst firms as the key to achieving sustainable...
4 min read
While brands continue to spend on digital ads to attract customers, conversion success needs to go beyond getting more clicks. Today’s consumers are...
3 min read
This is a state-of-the-art Philips TV—well at least it was in the 1970s. Full color, multi-channel and featuring a remote control. Mounted in a...
