3 min read
The Power of Connecting Company Goals with Execution for Unmatched Customer Experience
For most brands aiming to improve customer experience (CX), analytics are invaluable and track the success metrics. In other words: how a particular...
CX (4)
3 min read
The Need for Speed: Enhancing E-commerce Conversions through Quicker Responses
Speed matters—to both website visitors and existing customers, which is why brands that get it right benefit from higher conversions. But in the...
3 min read
The CX Trap: 5 Ways Enterprise Companies Undermine Their Efforts to Improve
Increasingly, enterprise companies with high growth targets are prioritizing strategies to improve customer experience (CX). Data from analysts...
2 min read
Holiday Retail Trends and How to Maximize Sales
A recent report predicts 9% growth in retail in 2021 which puts it at its highest level in 20 years.
2 min read
Smart Strategies to Maximize ROI: Lower Customer Acquisition Costs with AI
Calculating customer acquisition cost (CAC) can be a somewhat depressing task for marketers and there’s an alarming trend.
2 min read
Experience Fatigue: How Simplifying Marketing Tactics Can Rejuvenate CX
A common goal of E-commerce is to reduce friction in the customer journey. Making it simpler and easier to buy is a proven strategy to increase...
2 min read
An Intro to AI and ML to Improve Customer Experience
Artificial Intelligence (AI) and Machine Learning (ML) are trending buzzwords and enablers for many interesting use cases across a number of...
3 min read
Understanding How Gen Z Bank is Critical to Improve CX
“He who holds the money, holds the power.”
3 min read
Why Teleco Providers Must Prioritize Personalization, Sustainability, and Mobile Experiences
Today’s customers are always on, always connected and it’s changing how they use and shop for digital devices. 2020 was a wake-up call when life...
2 min read
The Magic of Small but Powerful UX Tweaks for CRO
Here’s an alarming statistic: 95% of product teams believe their websites are easy to use, but 43% of customers disagree. From this, it’s clear that...
2 min read
Why Improved CX Actually Means Higher Product Affinity
If driving revenue growth is the end goal, then improving the attach rate is one of the strategies to get there. Attach rate or product affinity...
3 min read
The Art of Iteration: How Experimentation Drives UX Improvement and Conversion Optimization
45.9% of companies are prioritizing customer experience (CX) as part of their business growth strategy.
3 min read
3 Ways to Improve Website Optimization with Experimentation
In a world where customer expectations are constantly on the rise and marketplace competition is heating up, websites have an important role to play...