3 min read
The Future of Conversion Rate Optimization Reads "AI"
Artificial intelligence (AI) isn’t a futuristic concept anymore—it’s here, and it’s already changing how we approach and realize results regarding...
CX (3)
3 min read
Customer Loyalty at the Speed of Now: A Blueprint for CPG Brands
Traditionally CPG brands have relied on supply chains and various forms of advertising to raise brand awareness and connect with customers. Messaging...
4 min read
Continuous Experimentation: Airbnb's Customer Experience Blueprint For Every Travel Company To Follow
Originally published 9/14/22; Updated [NEW DATE]Travel has changed. The way people travel, why they travel, and the experiences they seek have become...
4 min read
Reviving Wanderlust: How the Travel Industry Bounced Back Post-Pandemic
Travel rebound is happening, but it’s not smooth sailing. Flight delays, cancellations and lost luggage are frustrating even the most seasoned of...
4 min read
Performance Marketing No Longer Drives Value – Here’s What Does.
An ad is only as good as the experience that follows it. How does ours rate?
4 min read
What’s the Value in Connecting Sustainability and Customer Experience?
Customer experience (CX) and sustainability are two of the leading trends currently impacting growth, customer loyalty and competitive advantage....
4 min read
Is Experience Optimization the New Upsell for Increased CLTV From Existing Subscribers?
The consumption of media has changed significantly in recent years. Where older generations grew up listening to the radio, reading newspapers and...
3 min read
Keeping Subscribers Engaged: Winning Retention Strategies in Media Streaming
According to PWC’s Consumer Insights Survey 2020, 36% of people surveyed spent more on entertainment and media during the pandemic. 60% confirmed...
5 min read
2022 State of Customer Experience: Mid-Year Update
Customer experience optimization is no longer a new trend. It’s now broadly recognized by most analyst firms as the key to achieving sustainable...
3 min read
What's The Most Effective Way to Optimize Digital Experiences?
This is a state-of-the-art Philips TV—well at least it was in the 1970s. Full color, multi-channel and featuring a remote control. Mounted in a...
4 min read
Revitalize Your Renewal Strategy With CX Experimentation
The probability of selling to an existing customer is between 60% and 70%. The probability of selling to a new customer is between 5% and 20%. Here’s...
4 min read
How Experimentation can Improve Customer Loyalty and Grow CLV
AI can give brands the opportunity to harness massive amounts of data and continuously learn what’s driving business impact in a fraction of the time...
4 min read
Why Landing Page Optimization Is all About CX
For brands, competition is increasing on all fronts. It’s a challenging task to attract a customer’s attention enough to get them to click through to...