4 min read
Beyond Millennials and Gen Z: Generation Alpha's CX Revolution
While brands are busy navigating the expectations of current customers), the next generation of shoppers are already quietly equipping themselves...
CX (5)
4 min read
Digital CX in 2021: What changed and what stayed the same?
2020 was the year that propelled digital transformation as companies had to pivot and quickly rely on e-commerce as a primary channel. In a matter of...
4 min read
Elevating Ecommerce: The Power of Seamless Digital Experiences for Consumer Conversion
According to Statistica, fashion e-commerce revenue accounted for $110.6 billion in sales in 2020. This despite a 15–20% decline in revenue predicted...
4 min read
Travel Trends 2022—5 Ways Operators Need to Use CX to Rebound
For an industry that is accustomed to making sure customers get the best possible experiences, travel has certainly had to navigate a significant...
3 min read
Forging Digital Bonds: The Critical Role of Customer Connections in Ecommerce
With customer experience (CX) at the top of most business agendas, marketers are having to rethink how they engage with customers. It’s no longer...
3 min read
The Power of Connecting Company Goals with Execution for Unmatched Customer Experience
For most brands aiming to improve customer experience (CX), analytics are invaluable and track the success metrics. In other words: how a particular...
3 min read
The Need for Speed: Enhancing E-commerce Conversions through Quicker Responses
Speed matters—to both website visitors and existing customers, which is why brands that get it right benefit from higher conversions. But in the...
3 min read
The CX Trap: 5 Ways Enterprise Companies Undermine Their Efforts to Improve
Increasingly, enterprise companies with high growth targets are prioritizing strategies to improve customer experience (CX). Data from analysts...
2 min read
Holiday Retail Trends and How to Maximize Sales
A recent report predicts 9% growth in retail in 2021 which puts it at its highest level in 20 years.
2 min read
Smart Strategies to Maximize ROI: Lower Customer Acquisition Costs with AI
Calculating customer acquisition cost (CAC) can be a somewhat depressing task for marketers and there’s an alarming trend.
2 min read
Experience Fatigue: How Simplifying Marketing Tactics Can Rejuvenate CX
A common goal of E-commerce is to reduce friction in the customer journey. Making it simpler and easier to buy is a proven strategy to increase...
2 min read
An Intro to AI and ML to Improve Customer Experience
Artificial Intelligence (AI) and Machine Learning (ML) are trending buzzwords and enablers for many interesting use cases across a number of...
3 min read
Understanding How Gen Z Bank is Critical to Improve CX
“He who holds the money, holds the power.”