3 min read
From Abandoned to Completed: How AI Experimentation Transforms E-commerce Sales
E-commerce adoption skyrocketed in 2020 and online revenues soared, but this growth only tells half of the story. While the number of website users...
CX (8)
3 min read
The E-Commerce Game Changer - Whole Customer Journey Optimization
Gone are the days of mapping out a linear customer journey. With omnichannel engagements and higher customer expectations, customer journey...
4 min read
The Importance of Experimenting Across Digital Channels to Optimize Health and Fitness CX
As 2020 unfolded, many gyms and health clubs across the world found themselves having to close as their customers were told to stay at home. Most...
3 min read
Experimentation for Revenue Growth: Driving Higher Average Order Values with Data-Backed Strategies
A successful growth strategy in e-commerce has to go far beyond getting millions of visitors to a website or simply increasing conversions. It’s...
3 min read
Designing Delight: Elevating Customer Experience in Retail Banking through Simplicity and Personalization
Coming out of 2020, there have been some significant shifts in how people bank and how financial services companies are improving their customer...
3 min read
Small Steps, Big Wins: Harnessing Micro Conversions in E-commerce Optimization
If you look up best practices on e-commerce optimization, the first thing that is talked about is conversions. In other words: making sales or...
3 min read
Can ATMs Become CX Champions For Finance Companies?
When the first Automatic Teller Machine (ATM) made its debut in New York in 1969, it was seen as a great leap forward in banking. For the first time,...
3 min read
Connectedness: A perspective as 2020 comes to a close
If ever the opportunity to connect with friends and family was taken for granted, 2020 has taught us not to. While this crazy year may be drawing to...
3 min read
Tourism Strategy for 2021: Technology Transformation - Part 2
While Japan may not have been the hardest hit in terms of COVID-19 cases and deaths compared to other countries, its economy has not gone unscathed....
3 min read
Leisure Travel Market: Industry Turnaround - Part 1
Here is a shocking statistic: It is estimated that the pandemic will result in a global loss of more than $9 trillion in revenue for the travel...
3 min read
Strategic CX for Higher AOV: Unlocking Ecommerce Profits through Enhanced Customer Experience
Having a goal to increase the average order value (AOV) is a fairly common growth strategy in ecommerce. AOV is calculated by dividing revenue earned...
3 min read
How AI Enables Scaling CX Strategies and Fosters Customer-Obsessed Culture
Despite the global pandemic and subsequent economic downturn in 2020, there are some companies that are experiencing accelerated growth. Companies...
3 min read
Restaurant of the Future—adapting and accelerating digital CX
If there’s an industry that’s owned the concept of customer experience, it’s casual restaurants. There are three terms that get thrown around fast...