3 min read
Gain Home Services Customers by Optimizing the Online Customer Experience (CX)
It is estimated that the value of the ‘Global Online On-demand Home Services’ industry will exceed USD4.1Trillion by 2027 up from an estimated...
CX (8)
3 min read
Optimizing CX for the Future of Travel Beyond 2021
The travel industry was one of the hardest hit when the pandemic resulted in border closures and travel restrictions. The good news is that as the...
3 min read
E-commerce Conversion Optimization is not Conversion Rate Optimization
Digital leaders are under pressure to demonstrate a return on investment (ROI) on their e-commerce optimization efforts. Quantifiable metrics are the...
3 min read
How to Optimize the Customer Experience Successfully in 2021
While the majority of sectors were impacted negatively by the pandemic in 2020, e-commerce volumes increased significantly. This continues to be one...
3 min read
From Abandoned to Completed: How AI Experimentation Transforms E-commerce Sales
E-commerce adoption skyrocketed in 2020 and online revenues soared, but this growth only tells half of the story. While the number of website users...
3 min read
The E-Commerce Game Changer - Whole Customer Journey Optimization
Gone are the days of mapping out a linear customer journey. With omnichannel engagements and higher customer expectations, customer journey...
4 min read
The Importance of Experimenting Across Digital Channels to Optimize Health and Fitness CX
As 2020 unfolded, many gyms and health clubs across the world found themselves having to close as their customers were told to stay at home. Most...
3 min read
Experimentation for Revenue Growth: Driving Higher Average Order Values with Data-Backed Strategies
A successful growth strategy in e-commerce has to go far beyond getting millions of visitors to a website or simply increasing conversions. It’s...
3 min read
Designing Delight: Elevating Customer Experience in Retail Banking through Simplicity and Personalization
Coming out of 2020, there have been some significant shifts in how people bank and how financial services companies are improving their customer...
3 min read
Small Steps, Big Wins: Harnessing Micro Conversions in E-commerce Optimization
If you look up best practices on e-commerce optimization, the first thing that is talked about is conversions. In other words: making sales or...
3 min read
Can ATMs Become CX Champions For Finance Companies?
When the first Automatic Teller Machine (ATM) made its debut in New York in 1969, it was seen as a great leap forward in banking. For the first time,...
3 min read
Connectedness: A perspective as 2020 comes to a close
If ever the opportunity to connect with friends and family was taken for granted, 2020 has taught us not to. While this crazy year may be drawing to...
3 min read
Tourism Strategy for 2021: Technology Transformation - Part 2
While Japan may not have been the hardest hit in terms of COVID-19 cases and deaths compared to other countries, its economy has not gone unscathed....