3 min read
How Airlines Embrace New Trends to Satisfy Modern Traveler Expectations
As travel starts to open up again, it’s an entirely different experience—both for those traveling and for the airlines, cruise liners, hotels and...
CX (8)
3 min read
Growing On-Demand Home Improvement Services—Which Metrics Matter?
Like many subscriptions, on-demand home improvement services is a rapidly growing industry. With people spending more time at home in 2020, but...
3 min read
Experimenting for CX Excellence: Emulating Netflix and Amazon's Growth Strategies
Companies including Amazon, Netflix and Uber are well known as global business leaders, not just in terms of revenue and profits generated, but also...
3 min read
AI's Role in Driving Sustainable Subscription Adoption
In 2020, online subscriptions, as an alternative to going to gym and grocery delivery, provided a lifeline for these industries in particular. Though...
2 min read
Secure and Satisfied: How Antivirus Vendors Optimize CX to Drive Subscription Growth
With the increase in online activity, there is also a growing need to keep information secure. Unfortunately, statistics show that people and...
3 min read
Gain Home Services Customers by Optimizing the Online Customer Experience (CX)
It is estimated that the value of the ‘Global Online On-demand Home Services’ industry will exceed USD4.1Trillion by 2027 up from an estimated...
3 min read
Optimizing CX for the Future of Travel Beyond 2021
The travel industry was one of the hardest hit when the pandemic resulted in border closures and travel restrictions. The good news is that as the...
3 min read
E-commerce Conversion Optimization is not Conversion Rate Optimization
Digital leaders are under pressure to demonstrate a return on investment (ROI) on their e-commerce optimization efforts. Quantifiable metrics are the...
3 min read
How to Optimize the Customer Experience Successfully in 2021
While the majority of sectors were impacted negatively by the pandemic in 2020, e-commerce volumes increased significantly. This continues to be one...
3 min read
From Abandoned to Completed: How AI Experimentation Transforms E-commerce Sales
E-commerce adoption skyrocketed in 2020 and online revenues soared, but this growth only tells half of the story. While the number of website users...
3 min read
The E-Commerce Game Changer - Whole Customer Journey Optimization
Gone are the days of mapping out a linear customer journey. With omnichannel engagements and higher customer expectations, customer journey...
4 min read
The Importance of Experimenting Across Digital Channels to Optimize Health and Fitness CX
As 2020 unfolded, many gyms and health clubs across the world found themselves having to close as their customers were told to stay at home. Most...
3 min read
Experimentation for Revenue Growth: Driving Higher Average Order Values with Data-Backed Strategies
A successful growth strategy in e-commerce has to go far beyond getting millions of visitors to a website or simply increasing conversions. It’s...