9 min read
Enhancing ROAS Through Post-Click Optimization Techniques
Are you struggling to transform clicks into conversions despite hefty digital ad spend? You're not alone. In fact, according to WordStream, the...
CX
2 min read
Learn from your experimentation mistakes before you make them
In the rapidly evolving digital marketplace, brands face the constant challenge of enhancing customer experiences while navigating the risks...
2 min read
Solve UX Challenges With Automated UX Recommendations from Evolv AI
How often do you go back and look at results from legacy AB tests? How many people in your organization know where to find legacy AB test results?
3 min read
AI Is Changing the Customer Experience—Here’s How
In an increasingly competitive marketplace, it’s critical to provide an excellent customer experience (CX). That’s never been truer than now, as many...
3 min read
5 Digital Customer Experience Trends to Consider in 2023
Have you ever had a favorite café, restaurant or bar? Maybe you go back frequently because the servers know you by name. They know how you like your...
3 min read
The Future of Conversion Rate Optimization Reads "AI"
Artificial intelligence (AI) isn’t a futuristic concept anymore—it’s here, and it’s already changing how we approach and realize results regarding...
3 min read
Customer Loyalty at the Speed of Now: A Blueprint for CPG Brands
Traditionally CPG brands have relied on supply chains and various forms of advertising to raise brand awareness and connect with customers. Messaging...
4 min read
Continuous Experimentation: Airbnb's Customer Experience Blueprint For Every Travel Company To Follow
Travel has changed. The way people travel, why they travel and the experiences they’re looking for have become much more personalized. Destinations...
4 min read
Reviving Wanderlust: How the Travel Industry Bounced Back Post-Pandemic
Travel rebound is happening, but it’s not smooth sailing. Flight delays, cancellations and lost luggage are frustrating even the most seasoned of...
4 min read
Performance Marketing No Longer Drives Value – Here’s What Does.
An ad is only as good as the experience that follows it. How does ours rate?