Megan Wells

Megan Wells is the VP of Marketing at Evolv AI

Optimizing Customer Journey Pathways with AI: From Browsing to Buying

13 min read

Optimizing Customer Journey Pathways with AI: From Browsing to Buying

The Growing Importance of Customer Journey Mapping Transforming Customer Insights into Actionable Strategies Is your business fully understanding – and optimizing – the steps your customers take from discovery to purchase, or are key opportunities...

From Rules-Based to AI-Driven Personalization: Transforming Your Approach to Boost ROI

8 min read

From Rules-Based to AI-Driven Personalization: Transforming Your Approach to Boost ROI

Marketers have long relied on rules-based personalization strategies—defining specific criteria for audience segmentation and delivering tailored...

Predictive Personalization Techniques for Online Retailers

8 min read

Predictive Personalization Techniques for Online Retailers

E-commerce leaders face the constant challenge of meeting increasing customer expectations while driving revenue growth. Traditional personalization...

Maximizing SMB Growth with E-commerce Personalization and AI

5 min read

Maximizing SMB Growth with E-commerce Personalization and AI

Are you an SMB watching e-commerce giants dominate the market? It can be daunting to see the competition grow ever more formidable. But what if you...

Audience Segmentation Evolution: Unlocking Real-Time Personalization with AI

6 min read

Audience Segmentation Evolution: Unlocking Real-Time Personalization with AI

How well is your audience segmentation strategy working?

Introducing Evolv AI's Knowledge Management Feature

2 min read

Introducing Evolv AI's Knowledge Management Feature

Imagine co-creating with artificial intelligence (AI) engineered to elevate your experimentation process in impactful and brand-authentic ways. Evolv...

AI-Driven E-commerce Innovation and Optimization

9 min read

AI-Driven E-commerce Innovation and Optimization

Mastering E-commerce Website Optimization and Marketing Strategy with AI Is your e-commerce strategy equipped to meet the demands of today’s...

AI for E-commerce and Customer Experience

8 min read

AI for E-commerce and Customer Experience

The digital landscape for e-commerce is undergoing a significant transformation, propelled by advancements in artificial intelligence (AI). As online...

Using AI in Marketing: Optimizing Integration and ROI with AI Solutions

8 min read

Using AI in Marketing: Optimizing Integration and ROI with AI Solutions

Using artificial intelligence (AI) in marketing is pivotal in transforming how businesses engage with their audiences. Integrating AI into marketing...

AI in UX Design: Revolutionizing the User Experience Design Process

5 min read

AI in UX Design: Revolutionizing the User Experience Design Process

The user experience design process is evolving at an unprecedented rate, largely driven by advances in artificial intelligence (AI). As businesses...

AI Marketing Strategies for Enhanced Engagement

7 min read

AI Marketing Strategies for Enhanced Engagement

Technological advancements have markedly influenced the evolution of marketing strategies and their impact on customer engagement, with artificial...

The Role of AI in Digital Marketing Data Analysis

8 min read

The Role of AI in Digital Marketing Data Analysis

Mastery of data analysis is a cornerstone of success in digital marketing. Traditional methods, while foundational, often lag behind the real-time...

Selecting the Best AI Customer Experience Software

5 min read

Selecting the Best AI Customer Experience Software

Businesses are increasingly turning to AI-driven experimentation platforms to enhance their customer experience and optimize performance. These...

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