Meeting Demand in a Changing Market
As the demands of a growing digital market continue to change, brands of all sizes face the task of staying relevant and delivering experiences that garner results. To accomplish this, businesses are embracing artificial intelligence (AI) as a means to add innovation to their technology stacks. With the use of AI, businesses can personalize user experiences, automatically deploy solutions, and pinpoint weak spots in the user journey.
According to a report from the Small Business and Entrepreneurship Council (SBEC), 93% of small business owners believe that AI tools provide affordable resolutions that boost revenue and save resources. More than half of business enterprises have adopted AI in order to enhance business operations. The normalization of leading technology gives businesses of any size a significant advantage in a dynamic digital landscape. With AI, small and medium-sized businesses can seamlessly compete with large enterprises without the same amount of resources.
The Benefits of AI Tools for UX: A Detailed View
Tailor Made Improvements
Using business specific information like brand guidelines and past experiments, AI can develop UX suggestions that were created in line with the needs and identity of the brand.
Increased Revenue
AI uses analytical data to determine the best experiences. By employing experiences that are more likely to result in conversions, companies can ultimately achieve more desirable outcomes and increase revenue.
Smoother Workflow
Companies can boost efficiency by delegating tasks to AI and allowing automated solutions. This eases the workflow by improving decision-making, removing bottlenecks, swiftly accomplishing tasks, and promptly resolving any issues. Using active learning, AI can utilize data to learn faster and without error.
Personalized Customer Experiences
Companies can save time and resources with technology engineered to deliver impactful and personalized experiences. AI uses behavioral data to understand the needs of users and journey attributes that are more likely to result in favorable outcomes. For example, if behavioral data shows that a user continuously looked at a specific dress the last few times they visited a clothing brand’s site, AI can then deploy an experience that easily navigates the user to checkout upon their next visit.
Automated Solutions
Developing and deploying resolutions often requires resources that some businesses may not have. With AI tools like active learning, small, medium-sized, and large businesses have the ability to alleviate UX issues with continuous solutions. Brands can rest assured knowing that any potential problems will be resolved swiftly.
Regulation Compliance
An integral part of AI is utilizing analytical data to make more informed decisions. This includes sensitive user data and behavioral data. The use of this technology requires adherence to ethical and data compliance standards.
Choosing the Right AI Platform
Accessing AI technology is easier than it has ever been. Whether you’re interested in AI add-ons or a full-fledged platform, there are many opportunities to find the right AI platform for your business. Before making that decision, think about some materials that you should consider having on hand.
Brand Guidelines
AI can use your brand guidelines to build experiments and solutions that meet the needs of your business. The more information a business can provide regarding brand identity, the more AI can fine tune results.
Business Goals
In order to choose the right AI, it is important for businesses to have a complete idea of their business goals. Are you aiming to drive conversions and boost revenue? Maybe your goal is to launch a new product and achieve a specific number of landing page visits–regardless, knowing what your business aims to achieve with AI will ultimately help you pick the right platform. Additionally, knowing this information will help AI optimize experiences in order to accomplish this. List out your brand goals and keep that in mind when considering AI.
Marketing Strategy
A few steps beyond your business goals is your overall business strategy. This describes how you’re currently (or planning to) illustrate your brand’s digital presence through a website, social media, email, and more. With a clear marketing strategy, AI can learn from this information and optimize your business website to fit your marketing strategy needs.
Past Data
Any data regarding past experiments can be utilized to create better ones that achieve desired results. AI can learn continuously and apply insights directly. Real-time data is also incredibly beneficial in training AI to create more personalized experiments.
AI Budget
The cost of AI varies by platform. When choosing the right one to add to your tech stack, make sure you have a clear budget reserved for AI. This will keep your costs low and save resources.
Signs That Your Current Platform Isn’t A Good Fit
While finding a suitable AI platform comes with many benefits, using the wrong platform can have a negative impact on your business. Here are some telltale signs that an AI tool or platform isn’t a good fit for your business.
Poor Results
Unfavorable results are an apparent sign that an AI platform may not be a good fit for your business, or that you’re not fully utilizing its potential. Are you seeing a decrease in conversions, website traffic, orders placed, etc.? Consider an alternative that works better for your business, or offers a level of support to ensure the program’s success.
Not Achieving Goals
Does your business feel stagnant, even with the addition of AI? If you’re not seeing any positive movement on points like revenue, efficiency, and problem-solving, then it may be time to think about a different platform.
Insufficient Experiments and Data
Is your AI platform deploying experiments that are too general? Or have you received data that isn’t giving you the information that you need? This issue definitely calls for an AI platform that better suits your business needs.
High Costs
Expensive technology can often become a financial burden on companies that are going over budget. Instead of wasting resources on AI that isn’t delivering results, consider one that is more beneficial for your business.
Why Evolv AI is Better for Your Business
In a growing digital world with different AI options, Evolv AI stands out as an optimization platform that truly works. While many platforms are made with a general sense of business, the dynamic capabilities of Evolv AI allow for the tailored experiences that brands are searching for. Our platform is engineered to take businesses to new heights with intuitive technology that aligns with their goals, including budget. Brands can create customized packages based on their specific optimization needs.
What Evolv AI Offers
- Automated Recommendations & Ideation: These features automatically identify optimization opportunities across digital journeys and generate personalized recommendations that achieve better results.
- Active Learning & Knowledge Management: Evolv AI uses active learning to reapply insights from prior tests, and business intelligence to continuously improve experimentation efficiency and outcomes. Knowledge is reapplied across tests and user journeys to accelerate results.
- Continuous Optimization: Continuous, real-time optimization powered by active learning AI that adapts and improves digital experiences over time. Iterative testing ensures ongoing performance gains without manual intervention.
- Behavioral Analytics: This goes beyond simple web analytics by focusing on understanding users' detailed actions and interactions within digital platforms. By combining quantitative and qualitative data, Evolv AI provides more detailed insights into user behavior, motivations, and preferences.
- Audience Building: Group users based on specific characteristics and use the Evolv AI manager to save them and apply them to future experimentation.
- Sophisticated integrations: Evolv AI is API-first, meaning that it’s possible to integrate with any system in your tech stack. Evolv AI also offers out-of-the box integrations with major analytics platforms (Google Analytics, Adobe Analytics), CMS systems, and enterprise tools.
Optimization is easier and more efficient with a platform that understands your business needs. Worry less and celebrate more marketing wins with AI tools that perform exceptionally!
Custom Packaging for Your Needs
Evolv AI aims to deliver on your business goals! That includes helping you build an AI tool package that suits your budget as much as it suits your marketing strategy. Save resources by choosing what you need instead of paying for what you don’t want or will not use. Learning more is easy, just schedule a chat with a member of our team.
Conclusion
Finding an AI platform that works specifically for your business can take time and research. With Evolv AI, making this decision is far easier. Unlike AI platforms that take a more generalized approach to optimization, Evolv AI is keen on delivering tailored optimization solutions and personalized experiences that bring results. In order to ensure the best use of Evolv AI, it is imperative that brands have a solid understanding of their business needs, brand goals, and budget. Uploading brand and style guidelines to the platform allows for more detailed recommendations and overall solutions.
Whether you’re interested in adding Evolv AI to your tech stack or just want to get acclimated with a trial–we’re here to meet you where you’re at. Check out our blog posts to learn more about what Evolv AI offers or sign up for a free account today.
