Evolv AI co-founder and president, Tyler Foster, joined a panel at ShopTalk2024 to discuss the importance of AI-driven hyper-personalization in retail. Watch the full session here:
A handful of key takeaways from the panel discussion:
- Personalization is an urgent challenge, and the only way to achieve hyper-personalization is with AI.
- AI makes it easier for brands to empathize with users, translate real world scenarios into digital experiences, drive iterative changes, and meet customers where they are.
- Pairing users to experiences based on behavioral data, zero party data, first part data, market insights, and rich cognitive science, is the key to serving meaningful experiences, while navigating third party data issues.
- Brands must focus on the holistic customer journey, focusing on personalization at the middle and bottom of the funnel to generate the ROI they’re accountable for, while also focusing on the customer problem (not the product) first.
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