Pete Kurkowski

Pete is the director of product marketing at Evolv AI

How to Conduct a Cost-Benefit Analysis

7 min read

How to Conduct a Cost-Benefit Analysis

Are you embracing the financial edge of AI in digital experimentation?

Why Stat Sig Is Wrong

3 min read

Why Stat Sig Is Wrong

When every customer click, touchpoint and interaction matters, it's crucial to reevaluate the tools we use to understand customer behavior....

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