Digital channels provide companies with endless opportunities to engage with different audiences in meaningful ways. The growing demand for businesses to provide users with unique experiences pushes businesses of all sizes to lean into innovation. Businesses are accomplishing this by utilizing artificial intelligence (AI) and standing out. Currently, about 98% of small businesses are using tools enabled by AI. A recent survey by McKinsey found that 72% of organizations reported incorporating the use of AI.
What is Collaborative AI?
The power of collaborative AI is all around. Think about the pause ad that appears when you stop your favorite show, the cart abandonment email that flashes across your phone screen, or the personalized eCommerce ad that shows you a shirt you’ve been eyeing on social media–that’s the work of collaboration between people and AI.
Companies across industries are using AI to scale their user experiences and achieve impactful results. Co-creation gives brands the opportunity to produce exceptional results while working in tandem with innovative AI technologies.
This is referred to as collaborative UX–a concept centered on the coordinated efforts between humans and AI in the development and design of UX. Microsoft describes collaborative UX as a framework that promotes strong partnership between humans and AI, where AI is the copilot, whose skills are dependent on the pilot (the human). This also promotes the use of cross-functional teams by bringing together people from different backgrounds, such as design, engineering, strategy, marketing, product management, and more. With collaborative UX, people from different disciplines can come together with AI to increase creativity, innovation, and solutions. The concept of collaborative UX reiterates the fact that humans are the driving force, while AI is here to complement digital strategies and solutions.
Your UX Partner, Not Competition
When thinking about the use of AI, it’s important to remember that you’re the most essential part. As we see more eCommerce companies adding AI to their tech stacks, we’re also seeing valid questions raised around what that means for employees. Will automation take over jobs? Does the switch to AI mean less need for people in office? The truth is–human creativity is irreplaceable. AI shouldn’t be considered competition. Instead, it should be viewed as a partner and helpful tool whose purpose is to help you ideate and bring UX goals to fruition.
Real Data, Bigger Results
AI revolutionizes data analysis by examining real-time behavioral data and using this to help companies ideate better user experiences. Businesses can also boost ideation by uploading historical market data and company-specific data (past experiment results, brand guidelines, etc.). Businesses can conceptualize experiences for different groups of users based on characteristics or brand goals and deploy them automatically with AI.
Identify Problems, Deploy Solutions
Businesses can save time and resources by deploying AI. Though automation is a major benefit, it still requires a designer eye to evoke emotion in customers and leadership to identify automated recommendation maps that best align with company goals. Remember, you’re in control! AI is here to help you define the problem and solve it, not replace you.
Enhanced Team Dynamics
Utilizing AI also adds to team dynamics by giving them a medium for cross-functional collaboration. By democratizing data within a platform that provides predictive experimentation insights, disparate teams can stay more aligned on what UX changes will drive the biggest results. Additionally, teams can work together on different projects through the platform–this is an example of crossfunctional teamwork perpetuated by AI.
What Evolv AI Offers
Co-collaborating with Evolv AI makes it easier for customer experience teams to make data-informed decisions that enhance digital experiences and accelerate growth.
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Active Learning and Automation: Evolv AI’s platform learns from each experiment, building institutional knowledge to improve future testing, unlike static A/B tools. This output makes it possible to force rank UX ideas based on their predicted performance, cutting the time devoted to strategy and ideation.
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Scalable Optimization: As business leaders determine which channels and audiences are more performant, Evolv AI can help apply successful strategies across the pre-defined channels, audience segments, and product categories to personalized and cohesive experiences.
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Real-Time Optimization: Evolv AI dynamically serves experiences in real-time to ensure the highest conversions, while continuously reapplying knowledge into the AI, ensuring your resources are directed toward goals that drive the greatest business and user impact, with more and more precision over-time.
If you’re considering adding Evolv AI to your tech stack or are interested in learning more about the platform–our team is happy to help. Sign up for a free account today and experience what Evolv AI can do for you.
